Management of Change Campaign Assignment Example | Topics and Well Written Essays - 3000 words

Management of Change Campaign - Assignment Example The company has to implement the policy change with respect to "carbon foot print". The need for change in policy and the way in which the change can be implemented are the major challenges for the team of management consultants. David Whetton(2005)1 says that , the business environment today is totally different from the scenario a decade ago. It is far more challenging to prepare the members of the organization to accept the need for change, to help understand the new approach, to obtain their commitment to implement the proposal, to manage the transition period effectively and to institutionalize the new idea by "hard wiring" it into the organization's communication, evaluation and reward systems. " good ideas are not in scarce supply, what is rare is the ability to translate a good idea into accepted practice". When we analyze the words accepted practice, it is clear that the success of any change is dependent on the acceptance of the practice. The acceptance of the new idea by the members of the organization at all levels can be achieved through careful estimation of the changes required and intricate planning of the details about implementation. This report which is submitted to the management of Globa l Chemical Industries PLC outlines the activities and the method of implementation of the policies to reduce carbon foot printing. This report also highlights the strengths and weaknesses of the campaign and how the campaign will influence the operations and behavioral aspects of Global Chemical Industries PLC. BACKGROUND OF THE ORGANIZATION The founders of Global Chemical Industries PLC did not plan their organization to be global conglomerate. They started catering to the needs of the villagers and other surrounding neighborhoods by formulating chemicals and native medicines late in 1890s in Sunderland. Then slowly the operations began to expand which led to the standardization of the formulae and there by the small home based remedies and cures started to grow into a public listed company in 1900s. With strong hold in research and development the company introduced major products and by acquiring small chemical companies, Global Chemical Industries PLC started to develop into one of the major players in the chemical industry in UK. When the wave of globalization started, Global Chemical Industries PLC started riding in the wave and began exploring offshore markets and sought foreign partnerships and collaborations. This paved way for its acquisition of US based Keller chem., in 1995, which added to the strengths of Gl obal Chemical Industries PLC and helped it to enter into the US markets. Likewise, it partnered with Timban Chemicals in France in 1997 which helped Global Chemical Industries PLC to gain a foothold in European Markets. The company's chronology states that, in the last decade of the last century, Global Chemical Industries PLC has evolved itself into a global giant. At present the company is listed in London Stock Exchange. The company has operations in 46 countries and has production facilities in 9 countries. The products of the company include chemicals for prescription drugs, OTC drugs and vaccinations and veterinary medicines. It is one of the largest chemical companies in the world. In 2006 28% of their sales were made in Europe, 30% in the Americas and 42% in Asia Pacific. The company is split into three regional divisions. The European region run from the UK, the America region run from t

Modification and Justification of SLA Essay Example for Free

Modification and Justification of SLA Essay The physical protection of Finman’s data will need to be protected by proper configuration and setup of data network infrastructure. Both thirds parties will need to ensure ACL systems are set and configured to ensure access and data flow is running properly. There is to be granted access to only privilege user’s assigned and agreed upon. Authentication and authorization is to be set in place to ensure protection with Finman’s data resources along with network resources. Authentication and authorization can be applied by enforcing Group Polices. Each third party will need to have proper verification set in place otherwise known as Third Party Verification (TPV). TPV will provide both parties to meet industry standards such as Federal Communication Commission and Federal Trade Commission. Backup solutions for data storage will need to be set in place to ensure integrity of Finman’s data and meets industry standards. Statement of Intent Auditing, encryption and threat management will need to be set in place to ensure no misuse of Finman’s resources are allowed. IT Security Management guidelines will need to be followed to ensure customers are educated and no misuse or abuse to Finman’s IT services or resources are allowed. Finman’s Intellectual property such as patents, copyrights, and trademarks are to be protected by identifying, labeling, locking it up, and educating employees. Utilizing Windows software trace preprocessor (WPP) can help with the tracing of software components. Justifications IT service management (ITSM) focuses on control access by utilizing various functions, processes, and systems necessary to manage the full lifecycle of IT services ( IT Service Management by Ernest Brewster, Richard Griffiths, Adian Lawes and John Sansbury 2012). ITIL also provides guidance to ensure proper guidelines are followed which follow the ISO/IEC 2000 standard. Risk management, hardware devices, and communication are three approaches to applying proper security of intellectual and physical property. By requiring ACL systems to be set in place assists with authentication and authorization of data between Datanel, Minetek, and Finman. ITSM ensures hardware devices are configured and set properly within the network infrastructure. This pertains to the setting up of firewalls, routers, and intrusion detection and protection systems. Communication is to be followed along with Group Policies. GP’s will assist with managing the network systems between all three parties. For example secure network connections such as VPN’s can assist with secure connectivity with Finman’s LAN. Third Party Verification is required by the Federal Trade Commission to assist with protecting intellectual property and business among companies. Datanel and Minertek will need to follow the TPV and GP guidelines to properly protect Finman’s integrity, patents, and copyright laws.

Character Development Example for Script Writing

Character Development Example for Script Writing Andrew LÃ ¶tter Ezraette Luthor Sociological characteristics She is a scholar aged 14 during the film, in grade 8 at St. John’s High School, She was born in St. George’s Hospital in Port Elizabeth and raised in Pupaville, Eastern Cape, South Africa. She is English South African from both sides, but knows nothing of her roots, except vague stories her mother would tell her from her maternal heritage. Ezraette’s home has always been on Job’s Well Done farm. In the year when she was six years old, and again when she was nine years old, her father, Job Luthor, physically abused her mother, Harmony Smith, when he was still an alcoholic. This caused Ezraette to distrust male figures. Her father was not taken away from her but rather simply rehabilitated at the local church hostel each time. She has always generally seen him more as an acquaintance than a father. It was only from grade 7 until the middle of act one in the film, that she saw him as a casual friend, when he would take her on fast rides on his motorcycle. Eac h time he physically abused her mother, though, the relationship had lost a little more affection, until she simply acknowledged him. Each time he hit her mother, she would try to hit him, which never had much effect. Throughout her life, she has been able to talk to animals, and in fact has always preferred their company over that of people. This of course led to school children teasing her. She was never beaten up though, because she had always had a fierce rage that would cause her to topple any child if they hurt her. Her school and pre-school teachers often asked her to help them with handing out tests, cleaning the board, carrying boxes, etc. because she is usually quite gentle and curious, but also because they want her to get away from playing too much with animals and rather act human. This has caused her to seem like a teacher’s pet, increasing the teasing and decreasing the likelihood of being physically abused. However, this caused her to be isolated on the playground, and although she could occasionally go to a classroom to help a teacher during break, the teachers allowed it as an exception and not a rule. She was sent by her parents to go to the Prevenient Grace Methodist Church, but found it boring at Sunday school and tended to talk to the few ants in the building. Most of the children teased her there too. In the two years when her father was physically abusive to her mother, she found that Thomas van der Berg would suddenly spend time with her, per Saul van der Berg’s instructions, and they would start building a deep friendship, but once her situation at the time improved, he would spend more time with other boys and only be civil to her. Her and her mother have a loving relationship and she loves to hear stories around the hearth fire of her adventures in Port Elizabeth. Her mother has never found her behaviour strange, but had to discipline her in how to act more civilised. Her mother was more helpful in the realm of school work, helping Ezraette to pass mathematics, Afrikaans and English, with which she struggled dearly. Ezraette likes to play sport, and is in the school tennis team. Her only political belief is that tariffs in South Africa should be strengthened, but this is only because her father is a farmer, and is not a very sophisticated belief on her part. Her family does not eat meat as per her mother’s instructions. Psychological characteristics She secretly wants to make a human friend, but predominantly wants animals to be treated with the same respect as humans. She does not fear physical conflict in terms of herself and another, but hates seeing others abused, and is often seen as the ‘superhero’ on the playground when she beats up bullies. She also hates seeing dead animals and becomes increasingly depressed when animal bodies suddenly appear in the months before the start of the film. She also hates seeing animals abused, of course. Academically, she has never failed a school year. She is highly intelligent when it comes to physiological, zoological and botanical knowledge, but has some difficulty when dealing with abstract concepts. Thus is why she tends to ask the teachers after class to help explain certain mathematical and grammatical terms. She has often expressed to her mother how since grade 5, Ezraette has occasionally seen a black cat near the mealie field. She does not fear it but rather plays wi th it. Her mother does not find this strange. Ezraette has to control her temper when she smells children eating meat. In fact, when she can’t control her rage anymore, she must leave the room or general area. She has a dream of one day becoming a zoologist, specialising in horses. She finds it difficult to approach children her own age for conversation, and sometimes asks a teacher to speak to a learner on her behalf. Sometimes she manages to do the talking herself. Occasionally, she will have an intense craving for liquorice, which she will eventually abandon, then start up again. The only verse in the Bible which she actually remembers off by heart is Isaiah 11: 6-9, which she learnt in grade 6. In grade 7, she had a recurring dream every night from middle June to early July that this biblical scene is spoilt by the black cat viciously killing every creature in the scene and being swallowed up by the little child, which is Ezraette. Physical characteristics Height and weight: 155 cm tall and 49 kg heavy Appearance, attractiveness, complexion: alert and often leaning forward, very welcoming face, fairly attractive, freckles on her face and body, slightly tanned white skin Clothing: likes wearing green, flowy clothes, like skirts Brawn or physique: lean but powerful, athletic build Hair and eyes, defects or scars: light brown semi curly neck base length hair, wide brown eyes, no defects Health: good health Strength, athletic ability, physical skills: strong and fast, can play sports needing long-term stamina, prefers sports with lots of running Voice quality: Slightly high pitch, sharp but inviting voice Moral characteristics She believes in God but is not affiliated with any particular religion, because her mother taught her about other religions, and so she understands moral relativism in that sense. She does pray though and uses the term ‘God’. She expects all humans to be good, which often creates disappointment. She believes in the sanctity of nature but is not as distraught about human death as animal death. All suffering is appalling to her, though. She does not believe in destiny, but rather in vastly distant connections in the universe. She does not eat meat, but does not mind eggs or milk. She does not believe in leaving a matter for later but rather resolves an issue immediately. She is a feminist, but would not call herself one. She believes in fair play and is kind to everyone initially. She does not respect institutional structures. At the end, she is compassionate enough and forgiving towards her father. She is painfully honest but will first listen to the other’s viewpo int before making a final judgement. Job Luthor Occupation: Owner of Job’s Well Done farm, pays workers poorly and makes offensive personal remarks Upbringing: Born and raised in Uitenhage, father was a construction worker until a head injury caused him to go on welfare, while mother was housewife, who got cancer and died when he was 16. After years of being seen and seeing himself as a failure in school by students and teachers alike, he left home and joined a biker gang of thieves. He killed the farming family who used to own Job’s Well Done and draws energy from their tortured souls, using black magic he learnt from one of the bikers. He obviously did not finish school. He is now 40 years old. Present home life: he spends most of his day farming or riding his motorcycle and at night pretends to enjoy Harmony telling stories around the camp fire. He tries to make up for his verbal abuse towards her for keeping her maiden name after their marriage and also because she refuses for them to eat meat. This he allowed in order to have a reason to be abusive. He tries to spend quality time with Ezraette. Social status: seen as a loner by the community, some suspect him of killing the previous farming family, but most believe him that they moved to go and work in Stellenbosch. Pastor Saul sells Job’s mealies to hospitals and Job enjoys mocking pastor Paul. He only barely interacts with the community during church. He believes foreign exchange tariffs should be raised. Psychological characteristics: His actual goal is to fight off his demonic urge and return to normal before becoming psychotic. Thus he spends time with Ezraette hoping for her to save him. He often spends time in an empty shed trying to absorb and overpower Pitch Instinct, the cat djinn who tortures the dead farmer souls. He fears confronting both his father’s failure and his own terrible lifestyle. He is chauvinistic and manipulative. He is psychologically astute but not sympathetic. He is not naturally a hard worker but learnt to be one through farming. When he feels especially low, he cuts himself. Every few years, he has an alcoholic phase and must eventually dry out, usually with smoking as a substitute. Physical characteristics: Height and weight: 220 cm tall and 105 kg heavy Appearance, attractiveness, complexion: broodingly handsome, often with a cocky smile, thin lips, some cuts on his face form youthful bar fights, tanned white skin Clothing: wears black leather clothes, even while farming Brawn or physique: strong muscles from strenuous labour Hair and eyes, defects or scars: shaven head, left eye black, right eye grey Health: good health, except older face, violent coughing and smoker’s teeth Strength, athletic ability, physical skills: very powerful, can move quite fast because of strength and height, but not for long before wheezing, often jerky movement Voice quality: very base voice modulates from gritty to clear Moral characteristics: Job is Christian, but not forgiving and believes in survival of the fittest. He has no respect for animals. He has a surface belief that people are unreliable and only useful for sadistic entertainment, yet actually respects human potential for success. Thus he is selfish and even kills a dog in front of his daughter for pleasure. He is spiteful and cannot be trusted to be compassionate towards anyone when it really matters. Harmony Smith Sociological characteristics: Born in Port Elizabeth to Christian family who did not accept her being psychic and made her feel demonically possessed. Ran away and married Job. Housewife and farmer at Job’s Well Done farm. Tries to make friends at church and with other parents at school, who do not know her power. She is only marginally successful because of her husband and daughter’s foul reputations, and also because of her veganism and maintained maiden name. Politically, she is an anarchist. Her husband verbally and rarely physically abuses her, at which point she phones the police. She tries not to retaliate at his words because he enjoys hearing her get upset. She married him because he initially seemed kind and intelligent. She is 30 years old. Ethnically, she is English South African. Psychological characteristics: She has a deeply rooted fear that her psychic power is actually a demonic curse. Her pet peeves are pet names and chauvinism. Her surface ambition is to become a respectable member of the community. Her real ambition is to accept her psychic power as perfectly natural. She has a slight persecution complex, constantly worried that someone may find out about her power. Only Job and Ezraette know about these powers. Her powers entail vague visions of the future and seeing spirits, including Pitch Instinct. She enjoys telling stories of when she was young and carefree and silly animal stories she experienced as a child. She is Christian because she loves reading the Gospels, but does not believe anyone goes to hell. Physical characteristics: Height and weight: 180 cm tall and 78 kg heavy Appearance, attractiveness, complexion: quite attractive, upright posture, inviting but slightly amused expression, quite pale and freckled Clothing: wears patchy clothing Brawn or physique: fairly muscular, from farm work Hair and eyes, defects or scars: reddish brown hair, usually made in three shoulder blade long braids Health: good health Strength, athletic ability, physical skills: not very physically active, but theoretically fairly swift, but not too powerful Voice quality: alto voice, modulates mainly between ironic and morose Moral characteristics: She is reliable, compassionate and trusting to a degree. She would do anything to protect her daughter, even maim her own husband. She is not a hard worker but her empathy is quite potent. He has the capacity to break society’s morals and withstand long periods of abuse in order to provide and protect her daughter. Harmony thinks she does not have the courage to express herself, but in the end is brave enough to stand up for zraette’s freedom to choose the farm’s purpose. She would even absorb a djinn to save her daughter. Thomas Van Der Berg Sociological characteristics: Thomas was born in Pupaville and is aged 13 during the film. He is a Grade 7 scholar at St John’s High School in the same town. He lives in 24 Retief Road, Pupaville, with his father, pastor Saul Van Der Berg. Because his father was first a social worker and then a pastor, the other children, whose fathers were farmers, would initially bully him, but in later years, encourage bullying in him. His sense of belonging is thus tied up to the level of pain he can inflict on others. Thomas has been in love with Ezraette since he had met her, but because she kept beating him up when he would bully people, he would only ever admire her from a distance and never talk to her. During the years when pastor Saul sent Thomas to make a connection with Ezraette during her father’s drunken phases, Thomas would stop bullying people and relish in conversation with her. At school, his teachers admire his intellect and his willingness to give his all to his studies as well as sport. His mother died of cancer a few months before the film. He has a mixture of admiration for his father’s kind heart towards people as a social worker, and resentment of his father. This is because his father made a vow to never act in a way that implies God does not have a divine plan for all, after a friend of Saul’s died and only Saul and his wife Sonja could look after the 3 year old Thomas. Saul is sterile and Sonja had cheated on him previously. Thomas’ adoption was a gift that saved their marriage. The vow that Saul made resulted in Saul ending their life and health insurance. Over the years that followed, Thomas had many bouts of sickness which caused him to grow smaller than most of his age. Thomas spends his time playing soccer, rugby and tennis. He is in the rugby team. He has many sport acquaintances, who all admire his superb soccer-playing ability, but no real friend except for Ezraette. He spends his time at home studying the Bible with his father. They do not watch television in their townhouse, but only listen to radio. He is Afrikaans in ethnicity, centre right wing in politics and Methodist in religion with his father as pastor of Prevenient Grace Methodist Church. Psychological characteristics He has a fear of not being accepted by his bully gang as masculine. He also has a deep seated fear of being bullied again. His lack of faith causes him to fear being destroyed by the God that could have killed him with sickness. He has a prejudice towards anything that is not seen as masculine, so he finds Ezraette’s vegetarianism quite appalling as it seems too feminine for him. He has a pet peeve of physical weakness and historical inaccuracies. He has a superstition of not being able to touch pink things or girls’ clothes because he believes that the more feminine something is, the more likely it is to be destroyed. His surface desire is to become a professional soccer player, but after he meets Ezraette, he wishes to play a team sport with or against her and for them to be a couple. His genuine need in life is to be full of faith and to overcome his inferiority complex for being initially undergrown. Thomas enjoys history, the Old Testament, military subjects and re gular, rigorous exercise. He has an excellent memory and sense aptitude for sport tactics. Thomas gets very good marks at school because of these traits. An occasionally bad temper and a generally cocky disposition accompany his lack of physical addictions except for exercise. Physical characteristics Height Weight: 140 cm in height, 60 km in weight Appearance, Hair, Eyes, Defects or scars: severe yet arrogant expression, very muscular and upright posture, military cut red hair, blue eyes, slightly broken nose Clothing: tends to wear camouflage, golf shirts and sports-themed clothes with numbers on them, always with sneakers Health: often has the cold, so he sneezes occasionally, though he still plays sport despite this Strength, Physical skills, Fitness: brilliant athlete in agility, speed, stamina, strength but not eye coordination Attractiveness, Complexion: tanned white skin, attractive in a rugged and orderly military way Voice quality: low tenor voice but a mockingly knowing manner and slowly deliberate pace Moral characteristics: Thomas believes in God, but believes that God cannot be trusted to do things for the good of humanity; therefore Thomas does not expect either himself or others to do anything purely for the greater good. Deep down, he seeks compassion but believes it out of reach and thus he has very little faith. He will lie, hurt and mock anyone to uphold his image of masculinity. He will not keep a secret because the subtlety of another’s problems are too delicate for him to appreciate. He works very hard at school because he equates this with masculinity. When a decision is to be made, he will respect a man’s behaviour but hardly take anything a woman says seriously. He is selfish and even resorted to slicing at Harmony to gain faith.

Is Abortion Murder? Essay examples -- essays research papers

Many people believe that morals or ethics should not have any persuasion at all in our laws. Do you believe that slavery is immoral? Is the issue of slavery a moral position? Is the legislation on that moral position appropriate? Then what you have most likely said is that it is appropriate to legislate moral issues that you are in favor of. Should slavery be enforced purely as a moral issue? This is an important point because many people say that we should not force a particular morality on the issue of abortion. Slavery was brought up because it involves human rights, as abortion does also. The question is whether an unborn child is a human being that has the same inalienable rights that a black human being has. This stems the question, â€Å"Is abortion murder?† If so then there has been a legal genocide going on in the United States since 1973 with over 40 million victims. â€Å"Life, biologically speaking, begins at fertilization. We all begin with the same raw materials: an egg and a sperm. We are fully human when these gametes unite at fertilization, as nothing else is added to us- only nourishment and time to grow.† (Earll, 2003) According to Carrie that means that we are human at the moment of conception. At this controversial point is where Carrie with the pro-lifers and the pro-abortionists butt heads. Pro-abortionists like Henry Morgentaler say that, â€Å"I believe that an early embryo may be called a potential human being. But remember that every woman has the potential to create twenty-five human beings in her lifetime. The idea that any woman who becomes pregnant as a result of non-procreative sexual intercourse must continue with her pregnancy does not take into consideration the fact that there is a tremendous discrepancy between the enormous potential of human fertility and the real-life ability of women and couples to provide al l that is necessary to bring up children properly.† (Morgentaler, 1996) This summarizes most pro-abortionists views that abortion is not about the child but about the mother and what she wants. Others do not see an unborn child as being a human being. Stephen Currie agrees with this when he wrote â€Å"It is a mistake, however, to see this as evidence that the smallest fertilized egg is somehow already a person. Perhaps "life" does begin at conception in some way, but fully human life does not.† (Currie, 2000) This shows t... ...torials that promoted abortion were unimpressive and seemed written out of anger and never mentioned what most girls who have had an abortion felt like after the fact. I found the pro-life editorials very hopeful and full with a sense of love for the innocent children. Unlike the pro-abortion editorials they took slanderous stab at those who oppose them which helped me to respect what they were saying more. People like Hank Hanegraaff are showing others who are not educated about unborn children that, â€Å"They deserve protection, not capital punishment.† We now have a president that also believes in the sanctity of life and has shown it by proclaiming Sunday, January 18, 2004, as National Sanctity of Human Life Day. References Earll, C. (2003) The Sanctity of Human Life. Retrieved February 10, 2005 from http://www.family.org/cforum/pdfs/fosi/bioethics/sanctity_of_human_life.pdf Morgentaler, H. The Moral Case for Abortion. Free Inquiry, Free Inquiry, Summer 1996 Currie, S. Abortion. Opposing Viewpoints Digests ® Series. Greenhaven Press, 2000 Hanegraaff, H. Practical Apologetics, Annihilating, Abortion Arguments. Retrieved February 11, 2005 from http://www.equip.org/free/DA375.pdf

Which Is the Most Successful Fashion Company in the Department

â€Å"WHICH IS THE MOST SUCCESSFUL FASHION COMPANY IN THE DEPARTMENT AND GENERAL STORE SECTOR OF THE UK FASHION INDUSTRY FOR MEN AGED 25-34† CONTENTS 0. DEFINING SUCCESS pg 3 1. 1 Market Research Pg 3 2. 0 Secondary Research Findings Pg 5 2. 1 Horizontal Analysis Pg 5 2. 1. 1 Turnover Pg 5 2. 1. 2 Gross Profit   Pg 7 2. 1. 3 Operating Profit Pg 9 2. Vertical Analysis Pg 10 2. 2. 1 House of Fraser Pg 10 2. 2. 2 M&S and Debenhams Pg 11 3. 0 Primary Research Data. Pg 12 3. 1 Aim Pg 12 3. 2 Objectives Pg 12 3. 3 Methodology Pg 12 3. 4 Method Pg 15 3. 5 Results Pg 16 3. 6 Ethical ConsiderationsPg 16 3. 7 Potential Limitations Pg 17 Bibliography Appendix â€Å"WHICH IS THE MOST SUCCESSFUL FASHION COMPANY IN THE DEPARTMENT AND GENERAL STORE SECTOR OF THE UK FASHION INDUSTRY FOR MEN AGED 25-34† 1. 1 Defining Success Success can be measures in many different ways, through monetary value and finances, memorable advertising and marketing, but to many, success is a personal opini on. In terms of fashion it could be based upon the consumers like for the brands product, or an advertising campaign that made a positive impression on them.Many brands today are sporting a CSR approach and are trying to give back to the environment or community. This factor to some is something that will place many brands higher above others in personal preference. To define success, more than one factor must be analysed. Both a quantitative and qualitative approach must be used. This report will look at both approaches looking at current secondary data of each chosen company drawing conclusions of success from there as well as planning means of carrying out lucrative primary data allowing a qualitative approach to the findings. 1. 2 Market ResearchFrom the Fashion Trak frameworks of industry leaders, the chosen category for this report is Department & General Stores and within that looking at Men aged 25-34. Within the fashion industry there isn’t normally much of a focus o n Men’s shopping habits. A greater understanding will be gained from looking into this sector. Men are notorious for being unenthusiastic shoppers, often choosing stores where they can satisfy other interests (Mintel) The TGI lifestyle groups look at the different life stages and show an insight into where they spend their money and what on. Men aged 25-34 fall predominantly into: – Fledglings – Flown the nest Nest Builders | |% | |All |56. 7 | |Fledglings |67. 3 | |Nest Builders |66. 7 | |Flown the Nest |65. 8 | |Unconstrained Couples |58. 6 | |Senior Sole Decision Makers |58. 3 | |Playschool Parents |55. | |Secondary School Parents |54. 2 | |Empty Nesters |52. 4 | |Mid-life Independents |50. 7 | Fig. 1 Mintel – Men’s Fashion Lifestyles 2009 It is apparent that the men in the first of these groups have the highest interest in their appearance and that as their priorities change there is a decrease (Fig. 1). This discovery lead to the initial inter est of looking at the types of retailer’s men in these ages shopped predominantly in.Fashion Trak shows that for men of this age, Department and General Stores featured highly among the clothing multiples and discount stores. (See Appendix 1) 2. 0 Secondary Research Findings. The use of the October 2010 Fashion Trak report showed that there where four Genera & Department stores in the top 20 retailers for this age group. These results are done on Expenditure % and although they offer an initial visual to the most successful it is important to look at the other methods of success previously mentioned to gain a fuller knowledge.Marks and Spencer’s, Debenhams and House of Fraser are clear runners on the UK high street. FAME can be used to take a look at the financial data of each company, looking at Turnover, Profit and other factors. This provides a numerical value of success between the three of them. The results of which are shown bellow. When looking at the financial data of a company it is important to note that it may not be accurate. Figures may be out of date, estimates or not take inflation into account. Because of this, the data below must be treated as a representation and not necessarily the correct numbers. . 1 Horizontal Analysis. 2. 1. 1 Turnover The bellow graphs (Fig 2 & 3) show a clear visual of all three company’s Turnover and % change for the past three years. It is important to note the difference in scale across these graphs. Turnover is the money generated through business activity, be it selling of products or services. It shows how much money has been produced in a given space of time Fig 2 – Debenhams Turnover: Source FAME Fig 3 – M&S Turnover: Source FAME You can see that both M&S and Debenhams have seen an overall increase in Turnover over the past three years.The line showing the % Change for both of these company’s reiterates the growth patterns for both. Whilst Debenhams has seen a steady co ntinuous increase M&S saw a relatively stable growth grow rapidly from 2009 to 2010. This growth could be due to the 49% increase in only sales through M&S Direct. (Thomas, R. 2010) As well as what M&S Group Finance and Operations Director, Ian Dyson, puts down to â€Å"improved market conditions. † (M&S Online) Although at a lower scale, Debenhams has increased continuously at a fixed rate. Fig 4 – House of Fraser Turnover – Source FAMEWhilst M&S and Debenhams have seen increases in turnover, House of Fraser has not (Fig 4. ) For the past five years (See Appendix 3 for full finances 2005-2010) House of Fraser, has seen a continuous decrease in its Turnover. Much of this will be due to the UK Recession. 2. 1. 2 Gross Profit A 2009 Drapers Online report discusses the increase in sales of 4. 5% over the 2008 Christmas period, a long with increase in Gross Profit for House of Fraser, stating that â€Å"The performance appears to be ahead of rival department store Debenhams† (Brown, J. 009) At this point it is important to notify that the FAME report for House of Fraser does not seem accurate as with both Gross Profit and other figures, House of Fraser does not hold a lead over Debenhams. Their online financials do not go past 2008 and so in this case it is hard to measure the financial performance against that of M&S and Debenhams in a fair way. Gross profit enables us to look at the profit a company makes once it has taken away the cost of sales. Fig 5. Debenhams Gross Profit – Source FAME From Fig 5 and looking at the FAME figures, it seems that Debenhams does incur high cost of sales.Although the graph seems to show a huge increase between 2009/2010, these costs have neither increased nor decreased dramatically over the past three years, as the difference has remained relatively stable. Where Turnover has increased so have the figures for Gross Profit, The difference between the two has remained similar with gross profit incr easing on average by 5. 23% a year. Fig 6. M&S Gross Profit – Source FAME Fig 6 shows that in 2009 there is what looks like high costs of sales resulting in a much lower Gross Profit. 010 saw a greater increase in turnover than previous years, which when placed next to 2010’s gross profit shows a near consistent expenditure for cost of sales. Although high, there have been no radical increases in it. 2. 1. 3 Operating Profit Although Turnover is an important measure of a company’s success, Operating Profit provides a better grasp of how much money the company has made, as it is the figures from after the deduction of the costs of production or in the case of Debenhams, expenditure on purchases. Fig 7. Operating Profit – Source FAMEMarks and Spencers are still a clear leader inturns of overall operating profit. However the figures and graph show that is suffered a significant decrease in 2008/9. Both Debenhams and House of Fraser seem not to have suffered at this time. This decrease will be due to a knock on effect from the decrease in turnover which effected gross profit as well. 2. 2 Vertical Analysis The margin ratios give a good incite into the overall management efficiency. It is important to look at them as a whole not individually. 2. 2. 1 House of Fraser |2010 | |2009 | |2008 | | |Gross Margin |60. 42 |2% |58. 99 |3% |57. 27 |28% | |Net Margin | 2. 87 |12% | 3. 25 |50% | 2. 16 |112% | Fig 8. Gross and Net Margin for House of Fraser. Source FAME This table shows the Gross and Profit Margins of House of Fraser over the past three years.House of Fraser show a good Gross margin, and one that has steadily increased over the past three years. In 2010 for every ? 1 of turnover 60. 42p was left after cost of sales, showing that they have low costs of sales. The Net Margin on the other hand is a lot lower that the Gross Margin. From the Profit and Loss account you can see that this is due to their Admin Expenses being high. ROCE shows (Fig 9) the percentage return on the capital invested in a business. This figure can be used to by potential investors as well as within the company in order to make cost efficient decision. |2010 | |2009 | |2008 | | |ROCE |9. 58 |6% |10. 23 |27% |8. 07 |109% | Fig 9. ROCE for House of Fraser. Source FAME In terms of potential investment, the figures for House of Fraser are relatively low, although they are not in negative numbers, it can be seen that for every ? 1 invested into the company only 9. 6 p will be generated in turnover. 2. 2. 2 M&S and DebenhamsUnlike House of Fraser both Debenhams and M&S have much lower figures for their Gross Margins,(Fig10) showing they’re cost of sales is greater than that of House of Fraser | | | | | | | | |2010 | | | | | | | |2009 | | | | | | | |2008 | | | | | | | | | | | |M&S | | | |37. 94 | | | |2% | | | |37. 21 | | | |4% | | | |38. 5 | | | |1% | | | | | | | |Debenhams | | | |15. 43 | | | |8% | | | |14. 32 | | | |3% | | | |14. 6 | | | | 13% | | | | | | | |Fig 10. Gross Margins for Debenhams and M&S. Source FAME | | | | | | | | | | | However when compared next to their Net margin as well, the difference is noticeably small that House of Fraser’s. | |2010 | |2009 | |2008 | | |Gross Margin M&S |37. 4 |2% |37. 21 |4% |38. 65 |1% | |Net Margin M&S |7. 37 |5% |7. 79 |38% |12. 51 |15% | Fig 11. Gross and Net Margin for M&S. Source FAME Both the Gross margin and the Net margin for M&S are low (Fig 11). In order to improve their Net Margin, the expenses must be looked at and a reduction of the proportion of expenses paid out of every ? 1 must be reduced. The Gross margin for Debenhams is also low (Fig 12) , showing again as well as with both House of Fraser and M&S that there is high expenditure.The margin between Gross and Net compared to the other two companies is narrow, this shows that in terms of other costs before taxation and interest they are low. | |2010 | |2009 | |2008 | | |Gross Margin D |15. 43 |8% |14. 3 2 |3% |14. 76 |13% | |Net Margin D |11. 74 |4% |11. 33 |12% |12. 85 |7% | Fig 12. Gross and Net Margin for Debenhams. Source FAME Although as stated their expenses are low, the Gross margin shows that cost of sales are very high, some thing that is arguably too high for a company that does not produce clothes but buys them in.This could also be attributed to the fact that as a brand they have a lot of markdowns (Blue X Sales), which put pressure on their margins. As with House of Fraser ROCE allows us to see if the company would be deemed a good one to invest in as well as other factors. | |2010 | |2009 | |2008 | | |ROCE M&S |8. 9 |4% |9. 31 |36% |14. 44 |10% | |ROCE Debenhams |29. 43 |9% |26. 88 |9% |29. 66 |12% | Fig 13. ROCE for M&S and Debenhams. Source FAMEIt is clear that between the three company’s Debenhams has the highest ROCE. (Fig. 13) 3. 0 Primary Data Research 3. 1 Aim: The aim of this secondary research is to determin the most successful fashion company in Gener al & Department stores for Men ages 25-34 in the uk fashion industry 3. 2 Objectives: 1. To determin a qualitative definition of success. 2. Decide upon a relevant research method to use to undertake an academic and successful way of research. 3. To find a suitable method to use in conjunction with the already analysed secondary research. 3. 3 Methodology: In order to ensure the questionnaire is carried out in an accurate and appropriate way a carefully designed plan of action must be made.The best results are when the questionnaire can grasp a good collection of resualts from a random field. The sample is an important factor, deciding upon who to ask must be taken into consideration. There are various methods of doing this that include. Quota sampling is a method where by the interviewee chooses people inevitably at random but which all show signs of differences based on the chosen interest. (Arsham, H) Stratified sampling is a method of random selection with in a sub group Cluster sampling where an intire department is used. (Easterby-Smith et al. , 2002: 136) It is important here to focus on the target group at question; Men aged 25-34.Any of the three methods chosen above would be relevant. However in this istance a Quota Sampling method will be used. This allows for the questions to be targetted at males only. Cluster sampling would not have allowed for this as a in order to find a male only/dominated unit would be near impossible without added prejudices. It is also imperative to decide upon the size of a sample. In order to gain an appropriate and relevant understand the size must be one that will provide enough answers to analyse. When conducting this questionnaire an initial numnber of 150 people will be approached. A questionnaire can either be done face to face or not.When conducting a non face to face questionnaire, it would be difficult to control the span of people it would reach. Online programs such as Survey Monkey are one way of spreading a s urvey, however in many cases this wouldn’t result in random selection of applicants as it is most likey to be sent on to friends and family. For this survey the starting point for gathering answers will be done on a face to face basis. When designing a questionnaire for face to face gathereing. There are areas to consider which may in turn casue limitations. Many people will not have time to answer a long questionanire and so short, snappy easy to answer questions are imperative.As well as this keeping the overall length of the questionnaire short. In order to maximise time, make placing the most important questions towards the first half will allow for error if time runs out. The question types must be kept in mind for the planing and creating, looking at both the phrasing of the question as well as choosing the method best suited for the answer. In this instance this questionnaire will firstly need to obtain Nominal and Interval data. In order to seek to answer the Aim only men must be asked, and although not always appropriate in this case it is imporatnt to ask about age. Some people will not be willing to give their xact age and so in this case it will be just asked if they fall into the 24-35 age bracket. Once this has been found the basis of the rest of the questionnaire will use the Likert Scale. A scale that measures the stregth of agreement towards a certain statement or subject. An example of a Likert Scale can be seen in Appendix 2. This method can be used to also look at frequency, importance, likelihood and quality of product or serivice. When using the Likert Scale to look at frequency, agreement is not nessecerily the best method of gaining a quick answer, it is important to not that the perosn being asked the questions may not remember how often they for instance shop at Debenhams.In this case an other box where they or you can add an extra note or different answer is usefull. As well as this there are many other ways to form questions, – a comment box where there is no help/hint to gain and answer and the oppinons of the intervewee can be voiced. – a ranking or scale method can be used, where level of importance is ranked say 1-5, 5 being most important, 1 being least. Situations like this must be considered to allow for the questionnaire to run smoothly and to make sure the best results are achieved. It is best to try out these various methods within a prototype to see which ones will work best in certain circumstances. Bell, 2005:138) When conducting the design of a questionnaire a prototype or pilot version which can be tested on a friend or two is a good way of seeing if there is continuity and that is is quick and easy to fill out. An example of a prototype for this research this can be found in Appendix 4. The use of this prototype can also be used to asses the wording. Bell looks at the different means of commonly used â€Å"survey words† Stating it is important to know how one word to one person could potentially mean something very different to another. As well as meaning, careful selection must be made to assure statements are not made that could be deamed offensive.This questionnaire seeks a positivist approach to the research proposal where by the observer remains autonomous of the subjects being observed, where by the data can provide ideas to be assumed it will seek to find out the personal opinions of the consumers of the UK high street, this approach will use a qualititative form of questionnaire. It will seek to obstract oppinions rather than fact. The findings from this questionnaire will seek to provide a theory of which to base the conclusion of this research. It is there for and dedutive approach. (Bryman and Bell, 2007) Method: In this occasion the questionnaire is being designed to gather customer information and perception of Debenhams, M&S and House of Fraser. In order to get information for all three, the locations picked will have to be ones w here all three of these retailers are present. This will of course not always be the case, and so larger cities across the UK would have to be chosen.London’s Oxford Street houses all three, however it is an extrodinerily busy place and so completion would prove difficult. Smaller secondary cities and area’s around the capital would be more beneficial. The placement of the questionnaire would need to be around the loaction of each store. Equal ammount of time would need to be spent at each location with approximate equall surveys filled as well. A mutual area in the main shopping area would also provide a good location. In order to ask as many shoppers as possible as well as gather a greater variety, a weekend day would be used. However to gain a great depth a week day should also be considered as well.Results: Once a representative sample of surveys have been completed, the results will be gathered in and then an indepth analysis will take place. As the survey will ha ve been altered and throughrally designed, the answers to all questions should provide helpful contributions to its chosen field of research. Correlations between the quanitative secondary research and the qualitative primary research will be looked at at this stage and from then on it can be seen wherther or not there are any trends between them. The results of this stage will then begin to form the basis and main argument in drawing a conclusion to the Aim. Ethical Consideration:Due to the ethnographic nature of this research, one must take into carefull consideration the code of conduct for the establishment underwhich he/she is working. The University of the Arts, Code of Ethics requires that all research be carried out in a responsible way that complys with the code. Helth and saftey must take prominent position and in many cases a risk assesment must be carried out before starting research. This factor is important when undertaking a survey on location as said area must be dea med a safe working environment. When approaching an intervewee it is important that they are clear of who the questionnaire is for and what it is going to be used for. It is essential to gain their consent before the survey is taken any further. Bell 2005:45) All participents of the research should understand that they are gauranteed a right to privacy as well as having both theyre physical and psychological independence respected. Potential Limitations: When conducting a questionnaire there are a various number of limitations that must be carefully looked at. For starters the location and distribution. Although it is easy to say when and where it will be carried out, consumer shopper habits change daily and may be affected by external factors such as the weather, something that could alter the gatheriing accuracy of the data. A questionnaire is a timing consuming method of collecting data. Many people will not want to be stoppped in the street whilst with their family of friends, a nd if a survey is sent on via email they are not neccessirily going to read it.With the collection of a face to face survey, some people may feel uneasy viocing their feelings in front of someone they do not know. A questionnaire provides an easy and simply way of obtaining market information first hand from the consumer. However in some situations it may not nesseccerily be the best form of obtaining data. The use of a focus group or smaller more personal interviews could be used in conjunction to this in order to provide a wider knowledge on consumers thoughts as suggested by Webb et al (1966. ) in his Trianulation Model. (Bryman and Bel, 2007:413) Word Count: 3229 Bibliography Arsham, H. (1994) ‘Questionnaire Design and Survey Sampling’ [Online] Available at: http://home. ubalt. edu/ntsbarsh/stat-data/surveys. htm#rssm (Accessed: 19th March 2011)Bel, J. (2005) Doing your research project: a guide for first time researchers in education, health and social science. 4th ed. Maidenhead : Open University Press Brown, J. (2009) ‘House of Fraser reports solid xmas’ [Online] Available at: http://www. drapersonline. com/news/house-of-fraser-reports-solid-xmas/1960772. article (Accessed: 23rd March) Bryman & Bel, (2007) Business Research Methods. 2nd ed. Oxford: OUP Oxford Easterby –Smith et al. (2002) Management Research. 3rd ed. London: Sage Fashion Trak (2010) Kantar published October 2010 Harrison, I. (2009) A-Z Handbook: Accounting. 3rd ed. Oxfordshire: Philip Allan Hunt, N & Tyrrell, S. 2004) ‘ Cluster Sampling’ [Online] Available at: http://www. coventry. ac. uk/ec/~nhunt/meths/cluster. html (Accessed : 19th March) ‘Mens Fashion Lifestyles’ (2009) Mintel Published April 2010 Thomas, R. (2010) ‘Marks & Spencer online sales grow 49%’ [Online] Available at: http://www. computerweekly. com/Articles/2010/07/07/241882/Marks-amp-Spencer-online-sales-grow-49. htm (Accessed: 22nd March) Wood, Z. (2 007) ‘ House of Fraser’s Debts Halve’. [Online] Available at: http://www. guardian. co. uk/business/2007/jul/22/retail. theobserver1 (Accessed: 23rd March 2011) http://www. marksandspencer. com/ (2011) Accessed: 19th March 2011 Appendix Appendix 1 – Fashion Trak Menswear aged 24-35 |12 m/e Oct 2010 Share | |Next/Dir |9. 6 | |Marks and Spencer |7. 1 | |Debenhams |5. 8 | |Burtons |3. 8 | |Sports Direct |3. 5 | |Primark |3. 4 | |House of Fraser |3. | |Total Asda |2. 9 | |River Island |2. 9 | |Matalan |2. 8 | |TK Maxx |2. 8 | |Tesco |2. 8 | |Topshop/Man |2. 4 | |Sports Direct Group |1. 9 | |JJB Sport |1. | |Total Moss Bros |1. 4 | |Ebay. com |1. 3 | |John Lewis |1. 2 | |H&M |1. 2 | |The Gap |1. 2 | Appendix 2 – Likert Scale Example I find the clothing in M&S suitable for my age range: a) Strongly Agree b) Agree c) Undecided d) Disagree e) Strongly disagree Appendix 4 – Questionnaire PrototypeA Survey to gather information on the opinions of Males ages 24-35 about Department and General Stores especially House of Fraser, M&S and Debenhams 1. Do you fall with in the age bracket 24-35 ? 2. How often do you visit your local high street? – Once a month – Occasionally on the weekend – Every weekend – More than once a week 3. Is this usually for shopping purposes? Yes No 4. Using the scale 1-5, 1 being most popular 5 being least, rank these stores in preference for apparel shopping. House of Fraser John Lewis Marks and Spencer’s Debenhams Next 5. For your chosen top retailer from Q4. Why have you chosen this one? 6. Discounting Debenhams and John Lewis, what are your perceptions of the remaining stores? House of Fraser – Debenhams – Marks and Spencer’s – 7.For what product would you go to each store to buy? | |Casual Day Wear |Work Wear I,e Suits |Home wear and lifestyle |Formal Wear |Underwear | |M&S | | | | | | |DEBENHAMS | | | | | | |HOUSE OF FRASER | | | | | |

United Health Care

Despite the struggling economy across the nation, UnitedHealthcare businesses soared in growth and increased their year over year revenues by 8% in 2010. They widened their customer base by 1. 2 million individuals. The economy turmoil was a significant reason for the growth in Medicaid program participation rising almost 15% from year to year. Additionally, the aging â€Å"baby boomer† generation contributed in the spike of 16% in Medicare Advantage consumers in 2010. After suffering a 1. million membership loss in 2009; the commercial market experienced a dramatic turnaround that resulted in a net gain of 185,000 people served in 2010. â€Å"The improvements were driven by newer, more affordable products, better customer retention, better service, and lower employee attrition trends among our customers† (CEO, 2011). UnitedHealthcare is a division of the UnitedHealth Group. The organization is the largest health carrier in America; they are top contenders in leading th e industry in the insurance business, customer service, community involvement, and philanthropy contribution. The company originated in 1977and continues to grow, improve, and evolve the health industry standards among it competitors. The ability to stay ahead of the curve in the technological advances has become a leveraging tool attracting their services to the medical professionals.. The company offers individuals and families a choice between six types of offers. Co-pay- This is where the patient must pay a required fee for certain office visits and preventative care appointments and procedures. Health Savings Accounts (HSA) – A tax free account helping offset a high deductable and lower cost plan for some people. High Deductible – This allows a person peace of mind for ensuring protection for a major medical need. Usually, the preventative and well visits are self paid by the patient. Short Term Medical – this plan is offered to customers who need a temporary short term plan to smoothly transition to another employer or plan. Student Coverage- this plan is offered through the educational sector that is comparable to a employer group plan and benefits. Medicare and Medicaid – UnitedHealth plans have been chosen for many area Medicare and Medicaid governmental choice. Lower income may choose between a HMO and another type of plan offered. Dental Insurance Plans – This plan is specific to dental well care and repair of teeth within the dentistry industry. Their products are prices are moderate in the market; however, the company believes that the best medicine for any disease is prevention. United Healthcare believes in educating the public on prevention, care, and nutritious lifestyles. The more education American’s receive results in a possibility of preventive measures and teaching health will bring healthy citizens. This will result in fewer illnesses and lower costs overall. The promoted charitable attitude and encouragement are a highly admirable feature within the company and exhibits the genuine nature of caring for people. The support to disaster relief affected areas, youth involvement, and contributions to the less fortunate living in shelters or decreasing the feeding the hungry, or food drives bring a healthier tomorrow within our country. Community investment will yield high profit margins and/ or positive opportunity costs results are being demonstrated consistently by UnitedHealthcare by their actions, financial, and awards they have earned. †¢Ã¢â‚¬Å"UnitedHealthcare named 2009 Best Health Plan Provider by readers of Business Insurance magazine† †¢UnitedHealthcare receives Patriot Award for Support of National Guard and Reserve †¢Ã¢â‚¬Å"UnitedHealthcare is ranked One of 50 Best Companies for Latinas to Work For in the U. S. According to Latina Style Magazine† †¢Ã¢â‚¬Å"Executive Vice President and Chief Medical Affairs is named as, One of Black Enterprise's â€Å"100 Most Powerful Executives in Corporate America† †¢Ã¢â‚¬Å"UnitedHealth Group Receives Hispanic Health Leadership Award† †¢Ã¢â‚¬Å"UnitedHealthcare President among FORTUNE Top 50 Most Powerful Women. (United HealthCare Services, 2011) Currently, they are providers to approximately seventy-five million ci tizens in the U. S. The network the company has built among health professionals includes, â€Å"654,000 physicians and health care professionals, 80,000 dentists, and 5,127 hospitals† (UnitedHealth Care, 2011). Additionally, a pharmaceutical plan assists thirteen million others acquire more affordable cost and access to drugs prescribed. The large network relationship the company has built is a large contributing factor for UnitedHealth care being recognized as a leader in the industry. The success of the business is derived by the strong mission statement and values the company strives to meet and exceed with their customers. Works Cited CEO, U. G. (2011, January 20). Seeking Alpha: Unitedhealth Group CEO Discusses Q4 2010 . Retrieved January 30, 2011, from http://seekingalpha.com/article/247820-unitedhealth-group-ceo-discusses-q4-2010-earnings-call-transcript United HealthCare Services. (2011, January). United HealthCare Products & Services. Retrieved January 30, 2011, from http://www.uhc.com/about_us.htm UnitedHealth Care. (2011). United Health Care – Helping People Live Healthier Lives. Retrieved 01 29, 2011, from http://www.uhc.com

About the F-22 Raptor Fighter Jet

About the F-22 Raptor Fighter Jet The F-22 Raptor is America’s premier air-to-air combat fighter jet that can also perform air-to-ground operations. It is built by Lockheed Martin. The U.S. Air Force has 137 F-22 Raptors in use. The Raptor is the top air combat fighter jet in the world and is designed to dominate the air. Development of the F-22 began in the mid-1980’s at Wright-Patterson Air Force Base, Ohio. Production of the F-22 began in 2001 with full production starting in 2005. The last F-22 was delivered in 2012. Each Raptor has a life span of 40 years. Unique Features of the F-22 Raptor Lockheed’s development partners include Boeing  and Pratt Whitney. Pratt Whitney builds the engine for the fighter. Boeing builds the F-22 airframe. The Raptor has advanced stealth capability to elude enemy aircraft and missiles. The stealth capability means the Raptor’s radar image is as small as a bumblebee. The sensor system gives the F-22 pilot a 360-degree view of the battlefield around the plane. It also has very advanced sensor, radar and electronics allowing it to locate, track and shoot down enemy aircraft. The two engines have 35,000 pounds of thrust each allowing it to cruise above 50,000 feet at Mach 2 speeds. The engines have afterburners for increased speed and directional nozzles for maneuverability. A sophisticated information and diagnostic system allows for paperless maintenance and faster turnaround. Capabilities The F-22 Raptor gives the U.S. air superiority world-wide as there is no other fighter aircraft that can match its capabilities. The F-22 has the ability to fly at over 50,000 feet at Mach 2 speeds and for 1600 nautical miles. Carrying an impressive arsenal of weapons the F-22 can take out enemy aircraft quickly and control the skies. It can then be converted by changing the weapons carried to perform ground attacks. The Raptor has secure communications capability from one F-22 to another F-22. A single pilot controls the aircraft as he has a 360 view of the battlefield around the plane and a wide array of sensors tracking other aircraft in the area. This allows the aircraft to know where enemy aircraft are in the area before they can see the Raptor. When carrying ground mode weapons the Raptor has two 1,000 JDAM’s that can be deployed. It can also carry up to eight smaller diameter bombs. Maintenance on the Raptor is paperless and has a predictive maintenance system to repair parts before they break. Weapons on Board The F-22 Raptor can be configured for either air combat or ground combat. Weapons carried for air combat: one 20mm M61A-2 six barrel rotary cannon and 480 rounds with ammunition feed system capable of 100 rounds per secondsix AIM-120C air-to-air missilestwo AIM-9 Sidewinder heat seeking missiles Ground combat weapon configuration: two 1,000 pound JDAM Joint Direct Attack Munitionstwo AIM-120C air-to-air missilestwo AIM-9T Sidewinder missiles Specifications Engines two Pratt Whitney F119-PW-100 engines with 35,000 pounds maximum thrust (similar engine as the F-35 Joint Strike Fighter)Range 1600 nautical miles using just internal fuelFuel carries 18,000 pounds of fuel and can be refueled while in flight. Wing mounted fuel tanks can be added to carry an additional 8,000 pounds of fuelLength 62.1 feetHeight 16.7 feetWingspan 44 feet 6 inchesCrew size oneWeight over 43,000 pounds empty and 83,500 pounds fully loadedMaximum speed Mach 2Ceiling over 50,000 feetApproximate cost $143 million each Deployed Units Squadrons of F-22’s are deployed at: three squadrons in Virginiathree squadrons in Alaskatwo squadrons in New MexicoF-22’s are also based in Hawaii and the Middle Easttraining, maintenance and tactical work are performed in Florida, Nevada and California

Biography of William Bligh, Captain of the HMS Bounty

Biography of William Bligh, Captain of the HMS Bounty William Bligh (September 9, 1754–December 7, 1817) was a British mariner who had the bad luck, timing and temperament to be aboard two ships- HMS Bounty in 1789 and the HMS Director in 1791- on which the crew mutinied. Accounted in his own time as hero, villain, and then a hero, he retired as a Vice-Admiral to the Lambeth district in London and died peacefully. Fast Facts: William Bligh Known For: Captain of the HMS Bounty during the 1789 mutinyBorn: September 9, 1754 in Plymouth (or perhaps Cornwall), EnglandParents: Francis and Jane Pearce BlighDied: London on December 7, 1817 in LondonEducation: Shipped as captains servant at the age of 7Published Works: The Mutiny on Board HMS BountySpouse: Elizabeth Betsy Betham (m. 1781–his death)Children: Seven Early Life William Bligh was born on September 9, 1754, in Plymouth, England (or perhaps Cornwall), the only son of Francis and Jane Bligh. His father was Chief of Customs at Plymouth, and his mother died in 1770; Francis remarried twice more before dying himself in 1780. From an early age, Bligh was destined for a life at sea as his parents enlisted him as a captains servant to Captain Keith Stewart at the age of 7 years and 9 months. That wasnt a full-time position, that meant occasionally sailing aboard HMS Monmouth. This practice was fairly common as it allowed youngsters to quickly accrue the years of service needed in order to take the exam for lieutenant, and for a ships captain to make a bit of income while in port. Returning home in 1763, he quickly proved himself gifted at mathematics and navigation. After his mothers death, he re-entered the navy in 1770, at the age of 16. William Blighs Early Career Though meant to be a midshipman, Bligh was initially carried as an able seaman as there were no midshipmans vacancies on his ship, HMS Hunter. This soon changed and he received his midshipmans warrant the following year and later served aboard HMS Crescent and HMS Ranger. Quickly becoming well known for his navigation and sailing skills, Bligh was selected by explorer Captain James Cook to accompany his third expedition to the Pacific in 1776. After sitting for his lieutenants exam, Bligh accepted Cooks offer to be sailing master aboard HMS Resolution. On May 1, 1776, he was promoted to lieutenant. Expedition to the Pacific Departing in June 1776, Resolution and HMS Discovery sailed south and entered the Indian Ocean via the Cape of Good Hope. During the voyage, Blighs leg was injured, but he quickly recovered. While crossing the southern Indian Ocean, Cook discovered a small island, which he named Blighs Cap in honor of his sailing master. Over the next year, Cook and his men touched at Tasmania, New Zealand, Tonga, Tahiti, as well as explored the southern coast of Alaska and the Bering Straight. The purpose for his operations off Alaska was a failed search for the Northwest Passage. Returning south in 1778, Cook became the first European to visit Hawaii. He returned the following year and was killed on the Big Island after an altercation with the Hawaiians. During the fighting, Bligh was instrumental in recovering Resolutions foremast which had been taken ashore for repairs. With Cook dead, Captain Charles Clerke of Discovery took command and a final attempt to find the Northwest Passage was attempted. Throughout the voyage, Bligh performed well and lived up to his reputation as a navigator and a chart maker. The expedition returned to England in 1780. Return to England Returning home a hero, Bligh impressed his superiors with his performance in the Pacific. On February 4, 1781, he married Elizabeth (Betsy) Betham, the daughter of a customs collector from Manx: he and Betsy would eventually have seven children. Ten days later, Bligh was assigned to HMS Belle Poule as sailing master. That August, he saw action against the Dutch at the Battle of Dogger Bank. After the battle, he was made a lieutenant on HMS Berwick. Over the next two years, he saw regular service at sea until the end of the American War of Independence forced him onto the inactive list. Unemployed, Bligh served as a captain in the merchant service between 1783 and 1787. Voyage of the Bounty In 1787, Bligh was selected as the commander of His Majestys Armed Vessel Bounty and given the mission of sailing to the South Pacific to collect breadfruit trees. It was believed that these trees could be transplanted to the Caribbean to provide inexpensive food for slaves in British colonies. Departing on December 27, 1787, Bligh attempted to enter the Pacific via Cape Horn. After a month of trying, he turned and sailed east around the Cape of Good Hope. The voyage to Tahiti proved smooth and few punishments were given to the crew. As Bounty was rated as a cutter, Bligh was the only officer on board. To permit his men longer periods of uninterrupted sleep, he divided the crew into three watches. In addition, he raised Masters Mate Fletcher Christian to the rank of acting lieutenant so that he could oversee one of the watches. The delay off Cape Horn led to a five-month delay in Tahiti, as they had to wait for the breadfruit trees to mature enough to transport. Over this period, naval discipline began to break down as the crew took native wives and enjoyed the islands warm sun. At one point, three crewmen attempted to desert but were captured. Though they were punished, it was less severe than recommended. Mutiny In addition to the behavior of the crew, several of the senior warrant officers, such as the boatswain and sailmaker, were negligent in their duties. On April 4, 1789, Bounty departed Tahiti, much to the displeasure of many of the crew. On the night of April 28, Fletcher Christian and 18 of the crew surprised and bound Bligh in his cabin. Dragging him on deck, Christian bloodlessly took control of the ship despite the fact that most of the crew sided with the captain. Bligh and 18 loyalists were forced over the side into Bountys cutter and given a sextant, four cutlasses, and several days food and water. Voyage to Timor As Bounty turned to return to Tahiti, Bligh set course for the nearest European outpost at Timor. Though dangerously overloaded, Bligh succeeded in sailing the cutter first to Tofua for supplies, then on to Timor. After sailing 3,618 miles, Bligh arrived at Timor after a 47-day voyage. Only one man was lost during the ordeal when he was killed by natives on Tofua. Moving on to Batavia, Bligh was able to secure transport back to England. In October 1790, Bligh was honorably acquitted for the loss of Bounty and records show him to have been a compassionate commander who frequently spared the lash. Subsequent Career In 1791, Bligh returned to Tahiti aboard HMS Providence to complete the breadfruit mission. The plants were successfully delivered to the Caribbean without any trouble. Five years later, Bligh was promoted to captain and given command of HMS Director. While aboard, his crew mutinied as part of the greater Spithead and Nore mutinies which occurred over the Royal Navys handling of pay and prize money. Standing by his crew, Bligh was commended by both sides for his handling of the situation. In October of that year, Bligh commanded Director at the Battle of Camperdown and successfully fought three Dutch ships at once. Leaving Director, Bligh was given HMS Glatton. Participating in the 1801 Battle of Copenhagen, Bligh played a key role when he elected to continue flying Vice-Admiral Horatio Nelsons signal for battle rather than hoisting Admiral Sir Hyde Parkers signal to break off the fight. In 1805, Bligh was made governor of New South Wales (Australia) and tasked with ending the illegal rum trade in the area. Arriving in Australia, he made enemies of the army and several of the locals by fighting the rum trade and aiding distressed farmers. This discontent led to Bligh being deposed in the 1808 Rum Rebellion. Death After spending over a year collecting evidence, he returned home in 1810  and was vindicated by the government. Promoted to rear admiral in 1810, and vice-admiral fours years later, Bligh never held another sea command. He died while visiting his doctor on Bond Street in London on December 7, 1817. Sources Alexander, Caroline. The Bounty: The True Story of the Mutiny on the Bounty. New York: Penguin Books, 2003.Bligh, William and Edward Christian. The Bounty Mutiny. New York: Penguin, 2001.Daly, Gerald J. Captain William Bligh in Dublin, 1800-1801. Dublin Historical Record 44.1 (1991): 20–33. OMara, Richard. â€Å"Voyages of the Bounty.† The Sewanee Review 115.3 (2007):462–469.  Salmond, Anne. Bligh: William Bligh in the South Seas. Santa Barbara: University of California Press, 2011.

Applied Behavior Analysis Essay Example | Topics and Well Written Essays - 1500 words

Applied Behavior Analysis - Essay Example All children between the ages of 3 and 21 are eligible for a special education program and related services (Bos, 2006). Applied behavior analysis and behavior modification are closely related. Technically, behavior modification in schools has become synonymous with reinforcement programs derived from operating conditioning principles (RJanzen,& eynoldes2007). Functional analysis methodology is an assessment strategy that identifies sources of reinforcement that maintain problem behavior and prescribe individual interventions that directly alert that conditions under which behavior occur. Applied behavior analysis involves the following: Performing a functional behavioral assessment – determining what function the behavior plays with the child. For example , in the classroom a problem behavior results in increased attention for a child. Find a different, harmless, or positive reinforcement to the child for engaging in that behavior. The reinforces would be similar to the function that the problem behavior served for that child. The child removed from the classroom when the tantrum begins, and he is rewarded with attention when he remain s in control two critical elements to understand the treatment are : understand the function of the problem behavior and identifying effective consequences . (Melucci 2004). The principles of learning that applied behavior problems include positive reinforcement, negative reinforcement, shaping, prompting, fading, extinction, punishment, molding, discrimination learning, task analysis and self- instructional talk. Most of these terms are described than the steps in behavior analysis are outlined. Finally, applied behavior analysis is illustrated with a case study. Reinforcement plays a huge role in governing human behavior. Reinforcement is a way that uses a stimuli, that helps an organism satisfy its biological needs. (Gleitman.,1998). Behavioral psychology, in particular

Strategic management of Adam Aircraft Essay Example | Topics and Well Written Essays - 3000 words

Strategic management of Adam Aircraft - Essay Example In this paper, a SWOT analysis and the Five Porter Forces of Adam Aircraft will be discussed as well as the strategic management used by the company in order to improve on its performance. The SWOT analysis will be carried on the company to determine the reasons behind its success, failures and to determine the management strategies used for the company to venture into the already competitive market. For example, the market had been quite desperate for products like plane performing flawlessly overhead and so this paper will analyze whether Adam Aircraft was able to succeed from where other companies had failed. Introduction This paper is about the strategic management of Adam Aircraft. Adam Aircraft manufactures designs and eventually intends on selling aircrafts in the aerospace/aviation industry. Rick Adam is the successful entrepreneur behind this company and has identified a need in the market which made him venture into this industry. He has worked with computer engineers and pilots and this gave an insight of knowing the customer or the market needs. In this case, Rick Adam describes himself as a raging incrementalist who has chosen to taken a step by step in innovations. Marketing of airplanes has high barriers to entry and highly requires enormous amounts of capital due to the strict and very expensive policies which are dictated by the relevant authorities. Rick acknowledged all the pitfalls of being an airplane manufacture in the industry and these include building, designing, financing and long-term certification process. Rick also analyses the reasons as to why many companies have failed in trying to enter the market and why other companies succeed. From these market research processes, Rick was able to discover new ways in which he would approach the aerospace industry hence the success of Adam Aircraft. Adam Aircraft is a perfect example of a company in the aerospace/aviation industry which has defied all odds in the industry by escaping hurdles like competition from key players and technology capital to a point of success where it created A700 and A500. 2. SWOT analysis Strengths The ability to have great ideas on how to launch a new aircraft ahead of it competitors is a strength to Adam Aircraft The ten member executive team of Adam Aircraft are accomplished pilots and experts and with many years experience in the aviation industry. These accomplished pilots and experts have continued to build a ton of airplanes for the company The company understood that the only way to finance its new project budget is to cut on the development costs by at least 5% Adam Aircraft understood that the development of a new airplane project needs brilliant engineering and the development of a culture which is unheard in the aviation industry The company has had a large customer base ever since it flew its A500 The company plans on introducing A700 which will lead to a reduction in the cost per seat to a level where the average business traveler could afford the service. Rick is a specialist in computer science and IT this made him acquire

Testing the effectiveness of the use of value at risk in cases of Essay

Testing the effectiveness of the use of value at risk in cases of economic distress - Essay Example With the United States’s credit rating on the Standard and Poor’s being downgraded from triple A (AAA) to double A (AA), this has changed the landscape for various lenders to have to watch more closely, and with a more critical eye, what money they loan out and to whom they are loaning money. This will be discussed more later. The Monte Carlo simulation has a basic formula of â€Å"(b-a)+b.† According to the Monte Carlo Simulation (2011), â€Å"[T]he Monte Carlo Analysis technique utilizes the three estimates to repeatedly simulate the project’s completion date, while taking into account the statistical likelihood that each activity’s duration will be somewhere on the continuum between the three estimates. The result of this analysis will [have] X% chance that the project will be complete on or before date Y† (pgh. 6). The first simulation was conducted on Citibank Corp. bank. Portfolio returns are best when they are diversified. There are a number of wonderful stocks which one can invest in in order to see great returns. The key is to make sure that various percentages of stocks are bought in order to balance out any difficulties so that, if one stock tanks a bit, other stocks will recoup the loss. Supposedly, Standard & Poor’s 500 Composite Index on income return is 1.01%, while its capital return is 5%--for a total return of 6.01%. Class A shares have a total return of 3.89%. Meanwhile, Lipper Growth and Income Funds Index has a total return of 5.29%. The U.S. economy, this past year, did not see much growth in the first six months of the year. Markets have been adversely affected by the slowdown. Triggered by worries about the U.S. budget deficit, a very high (at least 9.1% nationally) unemployment rate, the European debt crisis, and a decrease of growth in China—such macroeconomic concerns kept stock markets in turbulence, causing the U.S. stock market to have a volatility index the likes of which have

Are organizations rational Assignment Example | Topics and Well Written Essays - 1500 words

Are organizations rational - Assignment Example ncy and reliability of the system (Miller, 2012).  The desire to achieve efficiency forms the major part of rationality and organisation is considered as a mechanism where different parts are used to achieve the desired results. Since managers work towards achieving the best results, rationality is based on the efficiency of systems to achieve the desired outcome. This paper attempts to reveal how organisations show rationality in the decisions that are made in management level and the rationality of organisation through its independence and formation. Rational system involves two main elements that include goal specificity and formalisation. Rationality in organisations is related to formalisation of activities and decisions that form the daily systems of the organisation. This means that the organisation behaviour is shaped by standardisation and regulation of all activities in the organisation to achieve efficiency (Sapru, 2011). Through formalisation, stable expectations in production and results acts as the main focus of the company and this is one of the preconditions of rationality. An organisation offers an environment where employees are expected to perform to achieve certain goals and objectives of the company through a formal system thus resulting to rationality. It is therefore important to note that many organisations are rational owing to the fact that they operate with an objective to achieve desired results through formalised principles that are not based on emotions or superstitious beliefs (Catino, 2013).   Goal specificity involves the fact that organisations are formed for a specific objective or goal. Organisations focus on certain goals as their main purpose of operation. Specific goals are used as equipment for supporting rational behaviour in an organisation where they provide guidelines on the structural design, and this points on what specific tasks need to be carried out to ensure great performance and how to allocate resources to

Laeken Declaration Paper Essay Example | Topics and Well Written Essays - 2500 words

Laeken Declaration Paper - Essay Example The crafting of the constitution reinforces the powers and duties of the European Court of Justice’s embrace of each member state’s unique constitutional provisions. The first step includes the establishment of the Convention of the Future, a constitutional convention. The Federalist Papers no. 49 (Madison) states â€Å"The people are the only legitimate fountain of power, and it is from them that the constitutional charter, under which several branches of government hold their power, is derived† (Eriksen 2004). Lee McGowan mentioned â€Å"The Laekan Declaration on the Future of the European Union was adopted by the European Council at its summit in Laeken, Belgium on 15 December 2001. The Declaration followed a similar Declaration on the Future of the Union adopted a year earlier at the same time as the Treaty of Nice and was significant for the issues it raised for consideration by the Convention on the Future of Europe which was launched in late February 2002 . ... Second, the Laeken Declaration focused on resolving the European Union’s democratic deficit. The aim of the Laeken Declaration is to establish a European Union political entity grounded on firm democracy, crystal clear transparency and efficiency. Third, the Laeken Declaration centered on simplifying the European Union’s political environment. The same Declaration emphasized the integration of the treaties into a European Union constitution. Likewise, the Declaration delves on defining the European Union’s role in enhancing the global environment. Lastly, the Declaration centers on bringing the European Union citizens within one synergy-filled single European Union community1. The Treaty of Lisbon enhanced the concepts of the prior Laeken Declaration. The Laeken Declaration hinted on the importance of constitutional reform policies. The Lisbon treaty included a new reform vehicle that gave a semblance of constitutional intentions, the Convention on the Future of Europe. The word selections were toned to impress a constitutional purpose. Taking into consideration the mandate as well as the character envisioned by the democratic constitutional perspective, the Belgian presidents’ advocacy for the Treaty of Lisbon was the handiwork of the European Council. European integration can both be an opportunity and a threat. There is no convincing evidence that some of the national governments of the Europe Union will stand to loss if they implement a European Union constitution. To resolve the issue, some European governments have adapted their structures and procedures to keep abreast with the increasing scope of European Union integration. The Treaty of Lisbon, inspired by the Laeken Declaration, states that the national

Reaction Outcome Evaluation Assignment Example | Topics and Well Written Essays - 500 words - 1

Reaction Outcome Evaluation - Assignment Example As per Kirkpatrick’s Reaction Outcome Evaluation, the first level of evaluation would be to identify how the participants responded to the training program. One can say that this is the most important part of the evaluation as to pin-point at which area the program is needed to be modified. This is despite the fact that a number of reviewers are not agreeing at this level and acknowledging individuality as the reason. As the latter statements being declared, the evaluation system by Kirkpatrick would need tedious observation and an equal amount of understanding before one could conclude if the training conducted was successful or not (Rae, 2002). In evaluating the training program conducted, there seems to be a lack of interest within the employees themselves. One reason for this could be the fact that there are fewer interactions between participants in the program as the training was computer-based. Another factor, which could have affected the attitude of the employees, would be the fact that the training was to be done during an available time for an employee. Instead of enjoying a well-deserve break, two hours of it would be spent doing the computer-based training program. Also, if a module is not that much understood by the employee, only a limited number of resource person can be approached with an immediate response. This fact does affect the comprehension of an employee as the concern was not answered in a timely manner. Another reason is that, a person can just scan through the module without fully understanding it just to say that the employee has finished the training. The reason for the failure of the program wa s it was not properly supervised (Toney, 2002). Though paper-less training could be more practical, it should be properly executed and supervised. As per the recently concluded training, the execution was not on the basis of training

Are organizations rational Assignment Example | Topics and Well Written Essays - 1500 words

Are organizations rational - Assignment Example ncy and reliability of the system (Miller, 2012).  The desire to achieve efficiency forms the major part of rationality and organisation is considered as a mechanism where different parts are used to achieve the desired results. Since managers work towards achieving the best results, rationality is based on the efficiency of systems to achieve the desired outcome. This paper attempts to reveal how organisations show rationality in the decisions that are made in management level and the rationality of organisation through its independence and formation. Rational system involves two main elements that include goal specificity and formalisation. Rationality in organisations is related to formalisation of activities and decisions that form the daily systems of the organisation. This means that the organisation behaviour is shaped by standardisation and regulation of all activities in the organisation to achieve efficiency (Sapru, 2011). Through formalisation, stable expectations in production and results acts as the main focus of the company and this is one of the preconditions of rationality. An organisation offers an environment where employees are expected to perform to achieve certain goals and objectives of the company through a formal system thus resulting to rationality. It is therefore important to note that many organisations are rational owing to the fact that they operate with an objective to achieve desired results through formalised principles that are not based on emotions or superstitious beliefs (Catino, 2013).   Goal specificity involves the fact that organisations are formed for a specific objective or goal. Organisations focus on certain goals as their main purpose of operation. Specific goals are used as equipment for supporting rational behaviour in an organisation where they provide guidelines on the structural design, and this points on what specific tasks need to be carried out to ensure great performance and how to allocate resources to

Reaction Outcome Evaluation Assignment Example | Topics and Well Written Essays - 500 words - 1

Reaction Outcome Evaluation - Assignment Example As per Kirkpatrick’s Reaction Outcome Evaluation, the first level of evaluation would be to identify how the participants responded to the training program. One can say that this is the most important part of the evaluation as to pin-point at which area the program is needed to be modified. This is despite the fact that a number of reviewers are not agreeing at this level and acknowledging individuality as the reason. As the latter statements being declared, the evaluation system by Kirkpatrick would need tedious observation and an equal amount of understanding before one could conclude if the training conducted was successful or not (Rae, 2002). In evaluating the training program conducted, there seems to be a lack of interest within the employees themselves. One reason for this could be the fact that there are fewer interactions between participants in the program as the training was computer-based. Another factor, which could have affected the attitude of the employees, would be the fact that the training was to be done during an available time for an employee. Instead of enjoying a well-deserve break, two hours of it would be spent doing the computer-based training program. Also, if a module is not that much understood by the employee, only a limited number of resource person can be approached with an immediate response. This fact does affect the comprehension of an employee as the concern was not answered in a timely manner. Another reason is that, a person can just scan through the module without fully understanding it just to say that the employee has finished the training. The reason for the failure of the program wa s it was not properly supervised (Toney, 2002). Though paper-less training could be more practical, it should be properly executed and supervised. As per the recently concluded training, the execution was not on the basis of training

Structural Functionalism and Conflict Theory Essay Example for Free

Structural Functionalism and Conflict Theory Essay Karl Marx and Max Weber were the first conflict theorists in the 19th and early 20th centuries. Following Marx and Weber were three mid-20th century conflict theorists: Lewis Coser, Ralf Dahrendorf, and Randall Collins. Coser draws his theoretical ideas from Simmel. Like Simmel, Coser maintains that conflict is healthy for society. In contrast, Dahrendorf combines theoretical ideas from Marx and Weber. Dahrendorf sees power as the main feature in all social relationships. However, Collins incorporates Weber, Durkheim, and Goffman’s theories to provide a micro-level orientation to conflict theory. Collins also used geopolitics at a global level to examine political conflicts historically and geographically. According to Marx and Weber, the root of most social conflict comes from an unequal distribution of class, status, and power, as well as a group’s sense of deprivation caused by class (Allan, 2007). Coser, Dahrendorf, and Collins added to Marx and Weber’s theories. These conflict theorists assert that the degree of deprivation is essential in creating class consciousness and critical awareness. In particular, Coser discusses the consequences of inter and intra group conflict. Internal conflict can build up over time between groups and become explosive. Internal groups have a psychological need to be in conflict with each other. Modes of releasing hostility and developing authority with a corresponding justice system are necessary for healthy internal conflict. Further, external conflicts between groups create well defined and guarded boundaries to distinguish membership. Group membership becomes exclusive, which is necessary for group survival. â€Å"Conflict sets boundaries between groups within a social system by strengthening group consciousness and awareness of separateness, thus establishing the identity of groups within the system† (Coser, as quoted in Allan, p. 219, 2007). Coser maintains that conflict can have functional consequences. Some functional consequences of conflict are: social change, innovation, and increased centralized power. Structural Functionalism was the dominant theoretical approach in the United States from the 1930s through the 1970s. Structural Functionalism asserts that the various parts of society are interrelated and form a complete  system. â€Å"Just as the body is a system with specific parts (e.g., arms, legs, liver) that ensure its overall functioning, so, too, society is a system with specific parts (family, government, economy, religion, etc.) necessary for its very survival† (Appelrouth and Edles, 2008, p. 349). Two key structural functionalism theorists are Talcott Parsons and Robert Merton. Parsons theories were highly abstract. Parsons developed a social action theory to explain why people behave the way they do. He explained human actions as a result of three systems: social systems, personality systems, and cultural, and behavioral systems (Appelrouth and Edles, 2008). These systems are not separate entities; rather together they form a simplified model of society. â€Å"Social systems, personality systems, and cultural systems undergird all action and all social life† (Appelrouth and Edles, 2008, p. 352). Parsons applied his theory to the American family in Sex Roles in the American Kinship System (1943). Parsons proclaimed that â€Å"many women succumb to their dependency cravings through such channels as neurotic illness or compulsive domesticity and thereby abdicate both their responsibilities and their opportunities for genuine independence† (Parsons, 1943 as quoted by Appelrouth and Edles, 2008, p. 382). Sex Roles in the American Kinship System (1943) incited criticisms as Parson endorsed traditional gender roles, and asserted that dire consequences would occur if these roles were breached. Robert Merton’s theoretical influences were broad. He read extensively, and there are elements of Durkheim, Weber, Simmel, and Marx in his theories. In contrast to Parson’s abstract theories, Merton was a middle-range theorist. Middle range theories â€Å"lie between the minor but necessary working hypotheses that evolve in abundance during day-to-day research and the all-inclusive systematic efforts to develop a unified theory that will explain all the observed uniformities of social behavior, social organization, and social change† (Merton, as quoted by Appelrouth and Edles, p. 383). Merton was best known for his distinction between manifest and latent functions. Whereas manifest functions are the conscious intentions of the actor, latent functions are the unintended consequences of the action. Merton used the example of the Hopi rain dance to illustrate manifest and latent functions. The manifest function of the rain dance often does not  produce rain, and is called superstitious by some. However, the rain dance continues to be performed for a function that the actor is unaware of, which is the latent function (Appelrouth and Edles, 2008). â€Å"†¦This behavior may perform a function for the group, although this function may be quite remote from the avowed purpose of the behavior† (Merton, 1949 as quoted by Appelrouth and Edles, 2008, p. 391). Even though the Hopi rain ceremony does not produce the manifest function of producing rain, the ceremony does bear latent functions that sociologists and anthropologists can study. Parsons Sex Roles in the American Kinship System (1943) received a lot of criticism in the 20th century. This 20th century criticism stems from Parsons endorsement of traditional gender roles, and the dire consequences that would occur should these roles be breached. Interestingly, the 21st century critiqued the 20th century critiques. The 21st century does not claim that Parsons assertions were not sexist, rather that the 20th century critiques were sexist (Appelrouth and Edles, 2008). As Appelrouth and Edles (2008) note, Parson’s pivotal premise was not sexist at all. Parsons believed that changes that are functional for one part of the system will produce changes that are not necessarily functional for other parts of the system. Appelrouth and Edles (2008) further noted the sexism in the 20th century in the premise that women could enter the workforce without significant changes being made to other social structures and systems, and without a major increase in quality dayca re and childcare facilities. How would Parsons view 21st century families? I maintain that Parsons might find 21st century families dysfunctional. Twenty-first century families do not have the rigid structure that Parsons describes. Parsons wrote from a 1940s, 1950s white male middle class perspective, and could not picture the perspective of other social classes. However, families today are socially and racially diverse, especially in the US, and even the white middle class family does not fit Parsons proscribed role definitions. In the 21st century, there is substantial role confusion in families. Gay and lesbian couples adopt children and raise them with same sex parents. More fathers stay at home to take care of their children while the mother is the primary breadwinner. Increased educational opportunities for women have produced a professional class of women who sometimes earn substantially more than their  husbands. Families in the 21st century are also deciding to have fewer children, and are marrying at a later age (and sometimes not at all). In short, the 21st century has produced more: women in the workforce, single parent households, stay-at-home dads, same sex parents, and racially blended families. It is arguable whether families in the 21st century are dysfunctional. Certainly there are dysfunctional families; yet, many families perform well in the new social order. Would Parsons view the 21st century change in sex roles as negatively affecting the family? Indeed, some would argue that changed sex role definitions create confusion, and affect the family and the socialization of children negatively. However, sex role changes in the 21st century are logical when one looks at the situation using Parson’s AGIL scheme. The 21st century has produced rapid changes, and as a result, family roles have had to change in order to adapt to the new environment. Social changes and changes in the job market have forced people to conform. Therefore, families have had to adapt to the new economic system (A), and therefore have new goals (G), which create changes in the social system with norms and interactions (I), and thus cultural systemic change occurs to adapt to the new order (L) (Appelrouth and Edles, 2008). Hence, the new social order is more functional for the 21st century. Therefore, it can be concluded that Parsons fixed and inflexible role structure is only one depiction of a functional family, as portrayed by 21st century families. Merton’s manifest and latent functions are applicable as a functional analysis tool for social organizations. In evaluating social programs, assessors may tend to just investigate manifest functions. When querying a social organization as to whether they achieved their program goals or intended purpose, the answer received in the manifest function gives little depth of information. Granted, this type of manifest inquiry is important, as it reveals whether programs have achieved their stated goals. Nevertheless, this manifest inquiry can be achieved simply by questioning agency personnel. On the other hand, utilizing latent inquiry, the assessor can discover deeper theoretical problems. By simply examining manifest functions, the evaluator becomes merely a recorder and transcriber of  behavior and actions. In contrast, latent inquiry provides more depth to an assessment. Latent inquiry discovers unrecognized information that cannot be obtained by a manifest inquiry. Latent inquiry discovers consequences, motivations, and paradoxes, which provide useful assessment information. Therefore, when used together, both manifest and latent functions are a valuable functional analysis tool for sociological inquiry. Resources Allan, K. (2007). The Social Lens: An Invitation to Social and Sociological Theory. California: Pine Forge Press. Appelrouth, S., and Edles, L. (2008). Classical and Contemporary Sociological Theory. California: Pine Forge Press.