Genetically Modified Foods: Helpful or Harmful? Essay

Genetically modified (GM) foods have been around for thousands of years. In the 1990s, they started being sold commercially in the United States, which was the start of this controversy: Are GM foods good or bad for us? Do the pros outweigh the cons? In my opinion, genetically modified foods are nothing to worry about. GM foods are produced from genetic engineering. Scientists take a certain gene from an organism that is desired and put it into another organism. For example, scientists might take a drought resistant gene from a plant and insert it into a crop, so that crop will not die during a period of low rainfall. There are various ways to add in these desired genes, such as crossbreeding, which has been used since the beginning of agriculture, bacterial transfer of DNA into a cell, and a newer method of shooting DNA particles into a cell with particle gun, developed by Cornell University (Freedman, 83). There are numerous advantages of genetically modified foods. Crops can become impervious to insects. According to Whitman, â€Å"Consumers do not wish to eat food that has been treated with pesticides because of potential health hazards, and run-off of agricultural wastes from excessive use of pesticides and fertilizers can poison the water supply and cause harm to the environment. † Making the crops pest resistant makes more people want to buy them and is safer on the environment. Since farmers can use less pesticide, the cost of the food decreases and less people go hungry. â€Å"It has raised the output of corn, cotton and soy by 20 to 30 percent, allowing some people to survive who would not have without it (Freedman, 82). † Another advantage is adding vitamins and minerals to foods that lack them. Foods become more nutritious. For example, â€Å"Malnutrition is common in third world countries where impoverished peoples rely on a single crop such as rice for the main staple of their diet. However, rice does not contain adequate amounts of all necessary nutrients to prevent malnutrition. If rice could be genetically engineered to contain additional vitamins and minerals, nutrient deficiencies could be alleviated (Whitman). † LaPensee also agrees: â€Å"Genetic manipulation could increase agricultural yields in developing countries with the development of more sustainable crops. For example, disease- and pest-resistant fruits and vegetables with higher nutritional value (e. g. , more iron, vitamin A, and protein) could improve the health of people in developing regions where the imbalanced indigenous diet is overly dependent on grains such as rice and corn. † This can decrease hunger and sickness world-wide. On the contrary, GM foods do have some disadvantages. When you modify plants and animals genetically, biodiversity decreases. â€Å"Homogeneity may make crops more susceptible to disease. Thus, the present uncertainty about the cumulative effects in ecosystems or the food chain is making consumers wary (Hoyle and Lerner). † With a decrease in biodiversity, all crops that are genetically similar are more susceptible to die during a natural disaster. Also, scientists do not know all of the effects of these GM foods on our health. â€Å"For a variety of reasons, not all scientifically based, some people argue that transgenic food is a consumer safety issue because not all of the effects of transgenic foods have been fully explored (Transgenics). † GM foods should definitely be labeled. People have a right to know whether or not their foods have been genetically modified. Businesses argue that it would cost more for the consumer if their was a label, but â€Å"the demand for transparency is unlikely to go away so, for crying out loud, just label it (O’Brian). † Genetically engineered foods are very helpful. They can be more nutritious and better for the environment. These modifications help people all over the world, especially people dependent on certain crops. There are some criticisms, but the good outweighs the bad. GM foods should all be labelled, because people need to know what is in their food. Biblography Freedman, David H.. â€Å"Are Engineered Foods Evil?. † Scientific American 1 Sept. 2013: 80-85. Print. Hoyle, Brian, and K. Lee Lerner. â€Å"Genetically Modified Foods and Organisms. † The Gale Encyclopedia of Science. Ed. K. Lee Lerner and Brenda Wilmoth Lerner. 4th ed. Vol. 3. Detroit: Gale, 2008. 1900-1902. Gale Virtual Reference Library. Web. 11 May 2014. LaPensee, Kenneth T. â€Å"Biotechnology and the Manipulation of Genes. † Scientific Thought: In Context. Ed. K. Lee Lerner and Brenda Wilmoth Lerner. Vol. 1. Detroit: Gale, 2009. 532-536. In Context Series. Gale Virtual Reference Library. Web. 11 May 2014. O’Brian, Mark R.. â€Å"Don’t fear GMOs: Genetically modified food is just the latest chapter in 10,000 years of high-tech agriculture. † The Buffalo News 6 Apr. 2014: 1. Print. â€Å"Transgenics. † The Gale Encyclopedia of Science. Ed. K. Lee Lerner and Brenda Wilmoth Lerner. 4th ed. Vol. 6. Detroit: Gale, 2008. 4414-4416. Gale Virtual Reference Library. Web. 11 May 2014. Whitman, Deborah B.. â€Å"Genetically Modified Foods: Harmful or Helpful?. † . N. p. , 1 Apr. 2000. Web. 11 May 2014.

Internal and External factors at Wal-Mart Essay

In 1962, Sam Walton opened the first Wal-Mart store and the retailing giant has been rising to success ever since. Various factors have played an integral role in the success of Wal-Mart, but without the strong execution of the four functions of management, Wal-Mart would have failed like many others. This paper will discuss in detail the how internal and external factors affect the four functions of management. GlobalizationIn 1993 Wal-Mart formed their International Division which was crucial to their success because they needed to remain competitive with other industry giants. When Wal-Mart entered a new country, careful planning was conducted to meet the demands of that specific country. A recent special on the history of Wal-Mart showed their expansion into China. Wal-Mart’s president did not realize that most families in China do not own a washer and dryer. Therefore, Wal-Mart removed all their detergents designed for machine washing and replaced them with detergent especially for hand washing. Wal-Mart brings thousands of people into their stores worldwide who are looking to begin a new career, as well as, shop. Without the organization of each department within Wal-Mart’s facilities, harmony within the company would crumble. Employees from every department work together to achieve the goals set for each store. Wal-Mart’s goal is to be the largest retailing organization in the world, and has achieved such status by adhering to strict organizing standards. Wal-Mart believes that in order to be a good leader, you must inspire trust and be rewarding. A statement Sam Walton once said is the motto Wal-Mart employees live by: â€Å"It’s more important than ever that we develop leaders who are servants, who listen to their partners – their associates – in a way that creates wonderful moral† (walmartstores.com, n.d.). This way of thinking has been passed down to all employees and has proven to create a productive work environment. Wal-Mart continuously finds ways to guarantee their over-all success by controlling and monitoring the plans they set out. Ideas that work in one  market, may not work in others. In order to find what works best for each market, new ideas are implemented and tracked for success. Ideas that prove to be successful can then be tried in other markets. In order for Wal-Mart to continue to grow, dynamic ideas are required of management frequently. TechnologyTechnology played a big part in the globalization of Wal-Mart. By 1975, Wal-Mart had over 125 stores and $340.3 million in sales. At this time they leased the IBM 370/135 computer system. This system allowed them to maintain inventory control for all merchandise in the warehouse and distribution centers, including prepare income statements for each store. From 1975 to 2004, Wal-Mart experienced a number of changes relating to technology which included in 1983, the company began using the bar coding system which identifies to the system what item the customer is purchasing and its cost. In 1987, they completed the largest satellite communication system that linked the company as whole with two-way voice, data and one-way video communication. (2006)As the company continued to experience phenomenal growth they had to look at newer forms of technology to keep up with the development of so many stores. In 2004, the company announced that it would deploy the radio frequency identification (RFID) technology on January 1, 2005 (2006). This technology allowed their central management system to track new shipments, product purchases, and alerted them when items need to be re-stocked via a wireless communication (Plunkett, 2008). Wal-Mart uses technology to enhance all areas of its business. A one-hour online photo center, for example, allows customers to download photos and pick up the photos at the store of their choice within an hour. In the past, the customer would download the photos and wait for them to be mailed. On the music side, a pilot program involving in-store kiosk at 100 stores lets shoppers buy one song off a CD without purchasing the whole CD. The kiosks let shoppers create custom CDs that can hold up to 100 songs. The finished CD is then picked up at the one-hour photo center. In pharmacy, new technology allows personnel to retrieve a patient’s prescription information at any location simply by knowing the patient’s name and type of medication. The patient does not have to know his or her prescription number, insurance information or at what store the prescription was originally filled  (Wal-Mart Technologies Enhance Visible and Behind-Scenes Services, July 2005). InnovationWal-Mart’s continued drive towards innovation sustains its global footprint. Wal-Mart continues to be a leader in the business world. It’s evident that Wal-Mart strives continually to introduce new and different ways to market their business and uphold competitive advantage and introduce new ways to build relationships with employees, customers, and the humanitarian world. Wal-Mart’s resourcefulness is widely shown in their in-bound logistics. Wal-Mart’s satellite network is the largest private satellite communication system in the United States, this along with its strategic locations for their distribution centers have given them another competitive edge. Unlike other competitors who house less than half of their inventory in distribution centers, Wal-Mart houses over 80 percent in their distribution center; this purpose being more sales space for the stores and 100 percent in-stock position. To cut costs Wal-Mart places distribution centers in locations that allow for no more than a day’s drive between stores. In addition, Wal-Mart’s satellite communication system enables all stores to share information with the distribution center and between the distribution center and its vendors. This communication method allows for an accurate assessment of inventory needs and cuts down inventory overstock. Wal-Mart is now aiming their innovative techniques towards the up-in-coming green trend. The company has created experimental stores that save energy, conserve natural resources, and reduce pollution. Just one example of Wal-Mart’s focus to conserve natural resources and reduce pollution is their efforts to only sell concentrated detergents. This effort is estimated to have an impact that will save more than 400 million gallons of water, more than 95 million pounds of plastic resin, and more than 125 million pounds of cardboard (Walmart.com, 2008). These are just some examples of Wal-Mart’s innovative spirit. Wal-Mart’s clear innovative drive continues to move the company into new and exciting ventures. Diversity Now the internal and external factors that impact the four functions of management (planning, organizing, leading, and controlling) at Wal-Mart come from all parts of the company such as: the board of directors, associates, suppliers, and customers. For example, the Wal-Mart web site states that their â€Å"†¦commitment to Diversity and Inclusion helps†¦Ã¢â‚¬  them â€Å"†¦build and retain a diverse workforce and supplier base† and that commitment is extended â€Å"†¦into the communities where†¦Ã¢â‚¬  they â€Å"†¦work and live through various community outreach programs† (walmartstores.com, n.d.). In addition Bateman & Snell (2007) express that â€Å"†¦you should devote adequate attention and resources to all four functions† of management (p. 18). The Wal-Mart web site indicates that the company values diversity and have made it part of their business plan which is part of their success. Now with that in mind, Wal-Mart has recently been recognized as one of the â€Å"Best Companies for Asian Pacific Islanders† by the Asian Enterprise magazine, which offers a good indication that Wal-Mart has devoted adequate attention and resources to the use of all four functions of management. Now a note from the successful retail giants:As the world’s largest retailer, we value diversity and foster a working environment that enriches the personal and professional experiences of our associates, promotes excellence, and cultivates the intellectual and personal growth of the entire associate population. We make diversity part of our business plan, ensuring we can continue to be a global leader in all aspects of Diversity and Inclusion. (walmartstores.com, n.d.)EthicThe American federation of labor-congress of Industrial suggest that Wal-mart was intended to be sex discriminative to poverty-level wages with the term Wal-mart on their problem to drive some business away and they was hopeful that it was going to be enough to alter the companies policies. This is supported by the center for community and corporate ethics. Wal-mart was tired of this allegation, so they launched a blitz ad in about 100 newspapers, to let everyone know that â€Å"Wal-mart is working for everyone.† â€Å"Spokesperson Sarah Clark denies that the company’s low prices depend on low wages.† Bernstein (2005). The labor leaders believe  that the AFL-CIO wants Wal-mart to look bad with a new publicity campaign. The Wal-mart labor’s plans have stayed the same because of all the negative publicity and it has hurt the employees’ morale of the Wal-mart Inc. Chris Ohlinger, â€Å"CEO of Service Industry Research Systems Inc,† Chris Ohlinger taking a survey on the customers that use to shopper there and do not stop any more because of the public criticism. Wal-mart low prices remain low to help the working poor. â€Å"Wal-mart CEO H. Lee Scoot, asked the employees â€Å"to take the moral high ground† on the further criticism. Wal-mart had just settled with about $11 million on hiring illegal immigrants to clean the stores. This is one the biggest sex discrimination lawsuit in the history of retailer just because the grass-roots organizations do not want this retailer in the area. â€Å"In a five-minute video message to Wal-mart’s workers, Scott told employees that they were expected to do the right thing every time, and he encouraged them to report unethical behavior to superiors or use the company’s ethics hotline, according to spokeswoman Mona Williams.† â€Å"It is a mark of our strength that when we uncover issues, we deal with them, do the right thing and are a stronger company as a result, â€Å"Scott said in the telecast to 1.2 million workers.† Grant (2005)In conclusion people should not always believe what is told to them in the public room, people have to evaluate for themselves and stick to their ethic believes. Reference: Wal-Mart (n.d.). Servant Leadership. Retrieved June 21, 2008., fromhttp://walmartstroes.com/AboutUs/289.aspx(2006). 45 Years of Wal-Mart History: A Technology Time Line. Academy of Information & Management Sciences. Plunkett, J. W. (Last updated February 21, 2008). Retail Technologies Leap Ahead. [Electronic version]. Retail Industry. Retrieved June 21, 2008 from http://www.plunkettresearchonline.com. Wal-Mart Technologies Enhance Visible and Behind-Scenes Services. (2005, July). Retail Merchandiser, Retrieved June 21, 2008, from Business Source Complete database. Govindarajan, V. & Gupta, A. (1999). Taking Wal-Mart Global: Lessons From Retailing’s Giants, Retrieved June 21, 2008, from http://www.strategy-business.com/press/16635507/13866Walmart Completes Goal To Sell Only Concentrated Liquid Laundry Detergent, Retrieved June 21, 2008, from http://walmartstores.com/AboutUs/7603.aspxBateman, T.S., & Snell, S.A. (2007). Management: The New Competitive Landscape. [University of Phoenix Custom Edition e-text]. New York: McGraw-Hill/Irwin. Retrieved June 10, 2008, from University of Phoenix, MGT330 Web site. Diversity. (n.d.). Retrieved June 20, 2008, from http://walmartstores.com/Diversity/

Case project analysis Assignment Example | Topics and Well Written Essays - 2500 words - 1

Case project analysis - Assignment Example There were used two different project delivery methods: design -build system for Springfield Interchange Improvement Project (SIIP) and design-bid-build system for the Guri Dam Project. For both projects there were used scope statements as tools of project planning process. However, the extent of the project scope statements varied substantially and depended on the number of details and relevant elements related to the project. Implementation stage of both projects was controlled and monitored. However, in contrast to SIIP project, the Guri Dam project was closely monitored by the Edelca Company. For the Guri Dam project there were introduced severe economical penalties for breach of the project/contract terms. Based on the review and analysis of the project management practices, applied in the SIIP and the Guri Dam projects, it is possible to state that the Guri Dam Project performed better than the SIIP project across all four practices: project selection, project delivery system, project planning, and project control. Springfield Interchange Improvement Project is a case study of one of the transportation megaprojects. It is a project of the interchange reconstruction, situated in fifteen miles south of Washington, D.C. on the intersection of the Capital Beltway and Highways 1-95 and 1-395. The project was mainly initiated because of the safety risks and danger imposed to all road users, especially motorists (Kwak et al., 2002). Reconstruction of this Interchange had vital importance to a variety of stakeholders, including: local entrepreneurs and businessmen, commercial carriers, and local residents. The Virginia Department of Transportation (VDOT) began project management work on this project. The project has been divided into 8 key stages. While the general scope of the project was defined in a right way, there were some obvious problems with cost estimate calculation of the project. Thus, for example, the cost estimate was $US 220

Plastic Pollution in oceans (marine Life) due to human activity Term Paper

Plastic Pollution in oceans (marine Life) due to human activity. Research - Term Paper Example The pollution caused due to plastic is increasing at a very fast pace and that is because the demand for products produced through plastic is increasing day by day. According to Andrady 80 million tons of plastic and plastic waste is found in the marine regions throughout the globe (Andrady 1). There are various causes as well as harmful effects of plastic pollution in marine life, but at the same time several steps can be taken to solve the issue of oceanic regions being polluted due to plastic. There are various causes due to which plastic pollution in oceans is experienced. One of these causes is that plastic enters the oceans and water in an indirect manner. There are many ways through which plastic can enter the water in an indirect manner. One of the most common ways is that plastic based garbage is left on the coastal areas by those individuals who are recognized as beachgoers. The problem is that water reaches the coastal areas and absorbs the plastic waste and travels back into the sea area along with plastic products. Another method through which plastic waste reaches the oceans is recognized as land runoff. This event takes place when huge amount of rain water moves plastic waste from the land area to the sea area. A third method through which plastic debris reaches the ocean is through the route of sewage. This means that plastic waste travels to the oceans when that waste is dumped in sewage and rivers which carries the waste to the sea. A fourth method through which plastic waste reaches oceans is through the heavy winds that blow plastic debris from land area to oceans (Andrady 1). According to Andrady, around 80% of the plastic waste or debris that is found in the oceans is caused due to the plastic waste that enters the oceans through indirect means such as littering of the coastal regions by those who are beachgoers (Andrady 1). Other than indirect transfer of plastic

Bioterroist threat Essay Example | Topics and Well Written Essays - 500 words

Bioterroist threat - Essay Example Terrorists value biological weapons due to their ability to cause mass panic among the people. Moreover, such threats cause massive disruption in the operation of a country making terrorists achieve their target. Bacteria are free-living microscopic organisms that are known to occupy extreme habitats. These organisms have no cell membrane and most of the other organelles found in ordinary cells. This makes it complex to identify effective agents or medicine to deal with such organism. Bacterium such as anthrax are highly contagious and, hence their application in biological warfare. Moreover, anthrax causes high mortality due to its low incubation period. Anthrax bacteria also transform into spores to survive extreme condition such as high temperatures, extreme radiation, and lack of water or nutrients. Such characters makes the bacteria indestructible and, hence an effective warfare agent. Viruses are cellular organisms that thrive as parasites in other living cells. Unlike bacteria and fungus, viruses are not considered living organisms since they lack nucleic acid replication mechanism that is present in other single celled organisms such as bacteria. When viruses occupy a living cell, they interfere with normal cell metabolism, causing death of the cell. Infected cells releases a protein compound knows as Cytokines in response to the attack. This agent is responsible for the resultant symptoms. However, it is difficult to differentiate between viral and cell processes. This makes it difficult for scientists to develop anti-viral medicines. Viruses are effective agents of biological terrorism since they are easy to transport and disseminate (Block, 2001). In particular, viral agents can be transported in aerosol form making them attractive to terrorists. Chimera virus is potential viral agents for biological weapons. The viruses are generated by injecting genetic ma terials of other viruses

John Cleese & Creativity Essay Example | Topics and Well Written Essays - 750 words - 1

John Cleese & Creativity - Essay Example In his lecture, John Cleese uses many past stories to try to make the listeners get a clear understanding of exactly what message he is trying to pass across to the listeners. One of the lessons was when he talks about how a person’s subconscious can easily help save them from a situation that may seem so bad turn out to be just the opposite of ones expectations. The writer uses the story about his life with his co-writer Graham Chapman. Just like any other human relationship, the two writers also had their fall outs which at some point made John Cleese lost some of his valuable work (Salter, 78). However, this did not deter the writer from reaching into his subconscious and coming up with a new and even better sketch. John got all the ideas for the sketch comedy from his unconscious (Salter, 80). This simply shows that if people were to reach into their subconscious mind and actually look for ways through which to make better a bad situation, maybe the situation wouldn’t be so bad after all. Take the situation of indulging in the use of marijuana. Most people are normally pressured by their peers and never actually think about the consequences. However, if the individual were to reach into their subconscious and try and seek out other alternatives, maybe the situation wouldn’t be so bad after all. Cleese also speaks of people always being more of impulsive thinkers rather than actually taking the time to give a situation deep thought until ones unconscious actually contemplate an idea. The only reason that most people indulge in the use of marijuana is out of fear of what their friends would think of them if they were to say no. People never actually take time to think and let the idea actually sink in. The only reason most people worldwide use the drug is that people try so hard to fit in with the rest of the community. Consequently, people are even willing to partake in the use of drugs as long as at the end of the day they feel like they

Police & Society Ch 11 & 12 Essay Example | Topics and Well Written Essays - 500 words

Police & Society Ch 11 & 12 - Essay Example Those followed up evidences which pertain to the illegal evidence are also rejected. In some special cases, there are some exceptions where a police can arrest a person or search a place without any warrant. In such cases, those convicted and the evidences obtained also come under the law. Police have permission to search and seize evidences if it is in a plain view. But the real problem happens in the case of vehicle theft. Searching a vehicle without a warrant is lawful because of the mobility. Fifth Amendment specifies that when a person is arrested, he or she must be given advice of his or her Miranda rights. It is a must because every accused person has the right against self-incrimination. Still, there are exceptions in these cases too. The police can be held if they commit a wrong or misuse the law. In case of federal violations, the police may be able to defend himself. Civil liability leads to disastrous effect known as de-policing. This occurs when police fail to interact with citizens due to the fear of liability lawsuit. American society has become rapidly diverse that diversity in policing fails to follow the same pace. Policing still remains to be a male dominant profession. Minorities are still finding tough to join the police force. Even if they join, they have to face with unequal treatment. Promotions, other compensations are usually restricted to these minorities. Black officers are still prevented from arresting a white accused. As a result, when the black officers were evaluated, it was found out that a black officer does act harder on black people. This is to indicate that they were not biased. This ‘double marginality’ as it is called is of less threat nowadays. Women in policing are also of no exception. The activity of a female in policing was restricted to certain minimum. They did not go for a patrol till 1968. Later, studies illustrated that a female officer is capable of doing work in

Outline and discuss the evolution of CSR, including its history, role Essay

Outline and discuss the evolution of CSR, including its history, role in the financial crisis and prospects for the future. Supp - Essay Example In this documentary film, Moore conducts an investigative research on the impact that the closure of General Motors’ auto plants in Flint, Michigan, United States, had on the local communities. From the documentary film, it is clearly noted how by 1988 a leading company in the caliber of General Motors failed to denote its significant contribution to the local communities where it operated and it even failed to establish a clear structure of how the organization relates with the local communities. At the time of the Closure, Moore, reported that General Motors was making substantial amounts of profits but its decision to relocate its plants to Mexico was mainly motivated by the fact the company was seeking to lower its operating expenses by using cheap labor that was available in Mexico. Whilst making this decision, Mr. Roger Smith, the chairperson of the corporation at that time, failed to be socially responsible because of the fact that his decision led to 30,000 jobs losses , and a severe economic recession within the Flint area. Moreover, there was increase in cases of crime, evictions across the area because of failure to pay rent, and massive exodus of people from the area. Presently, General Motors Corporation is one of the leading companies in the world, which has a well-elaborate corporate social responsible unit that is managed through the GM foundation, and this is a clear indication that corporate social responsibility has evolved overtime and it has grown to become an integral part of the business model of most business organizations. This present essay is based on company law and it seeks to outline and discuss the evolution of corporate social responsibility, including its history, role in the financial crisis, and prospects for the future. The history of corporate social responsibility The writings by McWilliams et al. (2006), aimed at demonstrating the evolution, which human resource management and corporate social responsibility have und ergone. This writings succeeded in doing this by first establishing a valid point that during the early stages of industrial revolution, which was taking place across various countries that are now developed, all of the companies treated their employees as machinery that were designed for performing various tasks and being rewarded. This means that companies did not put into consideration the welfare of their employees. However, following the establishment of the

Words and word studies Essay Example for Free

Words and word studies Essay Do a word study on the Hebrew word Bara (`create`) as it is used in the whole book of Genesis. Does the word always refer to `creation out of / using nothing`? In the search of the Hebrew term ‘Bara’ in the entirety of the book of Genesis, there were eight particular instances that the term created (Hebrew Bara) was mentioned. Most of the time when the term created was used, the writer is implying about how God undertook the task of creating by using nothing in particular save for his godly powers to create things out of nothing. But in Genesis 6:7 the writer seemed to have hinted about how God made man from earth when it indicated that And the LORD said, I will destroy man whom I have created from the face of the earth. The term face of the earth refers to the soil that covers the land area of the planet. Here, readers are inclined to think that man was made from dust or soil (ergo the belief that when the body of a man dies, it returns to original form dust since it will become mere dust once the process of decomposition is complete). Can the word mean this in Genesis 1:1? Yes, the use of the term ‘Bara’ or create in the first verse of the first chapter of Genesis refers to the display of God of his power to produce material and tangible things without using other things existing already so that the process of creation is undertaken. When discussing the ability of God to create, Christian religious tenets have it that God creates out of nothing due to his absolute power that cannot be explained by the science and logic of man, ergo making Christianity a religion hinged on faith alone even when scientific or empirical explanation is not available (example of that is the creation of the world, which many scientists hypothesized to have started from an activity occurring from something extant already, which is still unsettled even up to now). Now look up Isa. 45:18 and find the Hebrew words behind Gods creative activity in that verse. Look up these words (there are two) in the Hebrew dictionary you are using, and then find any occurrence of them in the whole book of Genesis In Isaiah, three other forms similar to create is found; the term formed (yatsar), made (asah) and established (kuwn). The term formed was mentioned three times in the book of Genesis in the verses seven, eight and 19 of the second chapter in the book, referring to his forming of man and the beasts that roamed the earth. The term made or make was found more often in the book of Genesis, nearly present in all of the chapters of the book, generally because asah is a primitive root along with kuwn, which was mentioned in 41:32, 43:16 and 43:25 of the book of Genesis. Do either of these words refer to `creation out of / using nothing`? If not, do the authors of Genesis and Isaiah have different theology? Like what was mentioned earlier in the paper, not all of the terms that pertain to God’s creative activity points to the idea that God did not use any other thing to assist him in his creation; there were instances like the creation of man and woman wherein God used earth to create man and used man’s ribs to create a woman, references to the use of tools of God during particular times of his creative process which does not decrease the ability of God’s power for creation (i. e.God can make man and woman even without the use of earth and the man’s ribs). But was a necessary act since the creation and the symbolisms that surround it has an important socio-religious meanings in the overall theology, belief and practices of the early Christianity all the way to the more modernistic form of the faith. 2) Do word study on the term `unmarried` in I Cor. 7 The term Unmarried, or the Hebrew agamos is found in the seventh chapter of the first letter of St. Paul to the Corinthians. It appears that ‘gamos’ is the root word that is supplemented by a prefix a that connotes negativity (ergo agamos for unmarried, the negative version of married, which is positive). As the English translation implies, this term is used as reference during the time of St. Paul for individuals who is still without a legal wife or husband and has not yet undergone the ritual of marriage. Try and use the context to define what `unmarried can mean – During the time of St.Paul when he wrote to the Corinthians, the prevailing practice is to take a lawfully wedded husband or wife, consistent with existing laws and religious practices. This does not guarantee however that people during those times were not vulnerable or susceptible to the temptations of extra marital affairs, and because of that, St. Paul focuses his discussion on marriage and sex in the context of what is allowable in the eyes of god through the accepted practices of the Catholic religion. The term unmarried refers to a person who is without a partner, and all unmarried individuals are encouraged by St. Paul to abstain from unlawful and taboo forms of sex from other people – may they be married to other people or similarly unmarried. Unmarried as a social name tag is reserved for those who are not ‘married’, and by married one refers to the actualization and consummation of the rituals of marriage of union of two people. Does I Cor. 7 allow for remarriage after divorce or not? – Divorce is a practice that is prohibited in the Roman Catholic belief and practices, and because it is not allowed, so is the idea of remarrying after leaving one’s partner whom God joined in the sacrament of marriage. St. Paul speaks of this in I Corinthian 7: 11-12, saying that And unto the married I command, [yet] not I, but the Lord, Let not the wife depart from [her] husband: But and if she depart, let her remain unmarried, or be reconciled to [her] husband: and let not the husband put away [his] wife. There is an indication in Chapter 7 of the first letter of Paul to the Corinthians about remarrying for those who are already widowed. In I Corinthians 7:8-9, it says that I say therefore to the unmarried and widows, It is good for them if they abide even as I. But if they cannot contain, let them marry: for it is better to marry than to burn. Here St. Paul tells the unmarried and the widows that it is alright for them to remarry, encouraging them to remarry instead of engaging in sexual acts that is not allowed in Christian doctrine that may be the reason for the burning of their souls in Hell. Works Cited: Blue Letter Bible. 26 April 2008 http://cf. blueletterbible. org/lang/lexicon/lexicon. cfm? Strongs=H22t=KJV. King James Bible With Strongs Dictionary. 2001. 26 April 2008 http://www. htmlbible. com/sacrednamebiblecom/kjvstrongs/index. htm.

Knowledge Management Essay Example for Free

Knowledge Management Essay It involves applying the collective knowledge and abilities of the entire workforce to achieve specific organizational objectives. State agencies should feel free to adapt and use information and tools on the following pages as necessary within their organization. It is provided to be a starting point for sharing knowledge and experience, allowing those who remain with the organization to continue providing quality service. Capturing and sharing critical knowledge and expertise should be occurring continuously among employees. In many cases, however, it is not and this need becomes pressing when a valued employee is preparing to retire or change positions. When an organization is considering implementing a knowledge transfer plan it is important to answer several questions: 1. Is the organization going to fill the vacant position or reassign the duties? 2. Are all the duties of the position still important to the mission of the organization? 3. Is there a need to update the position description? 4. Will the position change, remain as is, or be eliminated once the employee leaves? What is knowledge transfer? David DeLong’s book â€Å"Lost Knowledge† describes knowledge as the â€Å"capacity for effective actions or decision-making in the context of organizational activity†. Accordingly, lost knowledge would decrease this vital capacity and help undermine organizational effectiveness and performance. The goal of transferring knowledge to others [known as Knowledge Transfer] is to: 1. Identify key positions and people where potential knowledge loss is most imminent. 2. Assess how critical the knowledge loss will be. Develop a plan of action to ensure the capture of that critical knowledge and a plan of action to transfer it. Why is knowledge transfer important? A significant percentage of the state’s workforce is nearing retirement age over the next ten years. These employees have acquired a tremendous amount of knowledge about how things work, how to get things done and who to go to when problems arise. Losing their expertise and experience could significantly reduce efficiency, resulting in costly mistakes, unexpected quality problems, or significant disruptions in services and/or performance. In addition, faster turnover among younger employees and more competitive recruiting and compensation packages add significantly to the mounting concern about the state’s ability to sustain acceptable levels of performance. What are the benefits of a knowledge transfer program? Knowledge transfer [KT] programs prevent critical knowledge loss by focusing on key areas. Some of the immediate benefits of KT programs are: 1. They provide reusable documentation of the knowledge required in certain positions or job roles. 2. They result in immediate learning and knowledge transfer when carried out by individuals who can either use the transferred knowledge themselves or have responsibility for hiring, training, mentoring, coaching or managing people within an organizational unit. 3. They reduce the impact of employee departure. 4. They integrate staffing, training, job and organization redesign, process improvements and other responses. 5. They aid in succession planning. 6. They prevent the loss of knowledge held only in employees’ heads when they leave the organization or retire. They enhance career development. Generally Accepted Definitions for Knowledge Management and Transfer Knowledge Management (KM) refers to practices used by organizations to find, create, and distribute knowledge for reuse, awareness, and learning across the organization. Knowledge Management programs are typically tied to organizational objectives and are intended to lead to the achievement of specific outcomes such as shared intelligence, improved performance, or higher levels of innovation. Knowledge Transfer (an aspect of Knowledge Management) has always existed in one form or another through on-the-job discussions with peers, apprenticeship, and maintenance of agency libraries, professional training and mentoring programs. Since the late twentieth century, technology has played a vital role in Knowledge Transfer through the creation of knowledge bases, expert systems, and other knowledge repositories. To understand knowledge management and knowledge transfer, it is helpful to examine the differences between data, information, and knowledge. Data is discrete, objective facts. Data is the raw material for creating information. By itself, data carries no judgment, interpretation or meaning. Information is data that is organized, patterned and/or categorized. It has been sorted, analyzed and displayed, and is communicated through various means. Information changes the way a person perceives something, thus, affecting judgment or behavior. Knowledge is what is known. It is richer and more meaningful than information. Knowledge is gained through experience, reasoning, intuition, and learning. Because knowledge is intuitive, it is difficult to structure, can be hard to capture on machines, and is a challenge to transfer. We often speak of a knowledgeable person, and by that we mean someone who is well informed, and thoroughly versed in a given area. We expand our knowledge when others share theirs with us. We create new knowledge when we pool our knowledge together.

Impact Of Mobile Phone On Work Life

Impact Of Mobile Phone On Work Life Impact of mobile phone on work-life balance of field workers Abstract This research report is an exploratory study of impact of mobile phone on work performance, productivity and personal life of field workers. Are field workers able to take the advantage of mobile phone and related new technologies to improve their work life balance or they finding it difficult to manage their work and personal life due to use of mobile phone? This research is an attempt to understand the impact of mobile phone and related new technologies on their work life balance. Introduction The success of western economies is much more depends upon the efficiency and output of the field workers (Drucker, 1999). According to him field workers are also called as knowledge workers. A knowledge worker mainly works away from the desk and works in technical services and spend more time with clients and dealers whereas field workers also works away from desk and deals with the customers service. Many organisations provide equipped handy mobile devices to field workers which allow them to access the various applications and chance to communicate with the office workers and clients during field work. Work life balance is defined as creating a productive and fruitful work environment where tension between work and personal life is minimised (State service commission NZ, 2005). It means perfect combination of participation in paid work and unpaid work (personal life, social responsibilities and family work). Work life balance is all about implementation of policies which will helpful for workers and staff to maintain their healthy and satisfying lifestyle which will leads to improve performance and productivity of the worker. The main purpose of this study is to understand the impact of mobile phone on work life balance of field workers. This study is design to provide detail analysis of use of mobile phone during work time and off time and its impact on work and personal life of workers. Applying work life balance in organisation is very important to develop the productivity of workers. It is broadly consider that mobile phone and internet are distorting margins among workplace and personal life. Some researchers believe that mobile phone is threat to the modern life, whereas other considers it as a new opportunity to maintain work life and family life (Wajcman et al., 2008). No other device has been spread drastically amongst the people than mobile phone but its social and personal impact is not clearly known. This research report is base for assessing impact of mobile phone on work life balance of field workers. Mobile phones and field workers In 1990s, first time GE and CompuCom organisations provided mobile phones and laptops to their field workers and sales representatives and made them mobile workforce (Pepe, 1999). The main motive of these organisations of ‘going mobile was to make their field workers more productive and improve their ability to use dead time while traveling. As a result, field workers can check voice mails and can give call back in their spare time like waiting at airport, train stations. In the past few years mobile technology changed very dramatically. According to Jarvenpaa and Langs (2008) mobile technology is combination of communication, hardware and software handheld IT devices which includes PDAs, mobile phones and other integrated wireless devices enterprises like Blackberry. Mobile phone allows field workers for more bendable plans and gives independence to work from anywhere and anytime. Demand of work life balance is very sizzling topic amongst the various organisations to improve the productivity of workers. In 1980s the importance and need of females and field workers is recognised by organisations like Deloitte Touche and Merck. IBM started to change the policies like maternity leaves, EAPs (Employee Assistance Programme), home based work and child care policies to improve work life balance of female workers and field workers (Pepe, 1999). The Economist Intelligence Unit conducted a survey in 2004 with more than 1500 field workers on mobile phone practices in field work (Belen, 2009). More than 75% field workers proposed that tools like email, text messages and voice calls help them to improve their productivity and availability on the job. They also described other benefits like faster decision making, real time information and flexibility. However flexibility on the field work means not an opportunity for the field workers to maintain their work life balance (Taylor 2003; Rood 2005). The Economic Intelligence Unit also found some disadvantages of the mobile phone practice amongst the field workers like trouble in managing their work home balance (Belen, 2009). According to Jarvenpaa and Langs (2008) mobile phone also brings some disadvantages to the life of field workers like â€Å"less personal time† and incapability to isolate themselves from the work during there off time. In other research by Schlosser (2002) where he interviewed with field workers and he found common disadvantage of being mobile leads to increase in expectation of availability. Increase in expectations indirectly increases workload and responsibility on the workers. They also feel compulsory to respond to the calls from their subordinates and managers (Davis, 2002). Due to more expectation of availability and quick response to work allied problems in weekends may indirectly affect the work life balance and may increase frustration amongst the workers (Jarvenpaa, Lang, et al 2003). Impact of mobile phone on work Lyytinen and Yoo (2002) published the research on work environment for organisations and individuals in which they proposed the impact of mobile phone and other wireless technology must have to be calculated by considering performance of team and output of the workers. There are many theories are available to measure the adoption of new technology and its impact on individuals. On the basis of TAM (Technology Acceptance Model) theory Breu, Hemingway and Ashurst (2005) conducted a research and they proposed some important aspect of impact of mobile phones on field workers. Improved job performance: Most of the interviewees explained that use of mobile phone helped them for quick communication process and better decision making while working on field which helped them to boost their job performance. Improved productivity: According to the 45% field workers mobile phone with the multiple function and internet access improved their productivity. Instead of waiting for client or customer they can use their dead time for other task like checking and sending emails, new updates and cold calling. They also described the benefit of real time information due to use of mobile phone as they can attained meeting with the latest and updated data and information. Faster task accomplishment:Use of mobile phone and new technological devices enables field workers to complete their task faster and in effective way. Rather than going back to the office or desk to complete task field workers get independence of physical location to complete the work (Breu, Hemingway and Ashurst, 2005). Greater work control:As per the field workers who spend more time with customers and clients agreed that mobile phone with internet gave them greater work control. Improved consulting process: As per the Breu, Hemingway and Ashurst, (2005) interviewees gave the reason that why they can meet more customers face to face on work fields, because these devices like mobile phone with internet facility enable them more responsive to the customers queries and communications. Improved collaboration:field workers agreedthat mobile phone reduced their communication gap with other team mates and improved their collaboration on consulting team. Other field workers propose that collaboration improved due to easy way of transferring private electronic files and personal work related documents. Make job easier:Not every fieldworker agreed on this statement that use of mobile phone make their job easier. Some found it easier to complete work but difficult to maintain their personal and family life and some found it as easy to maintain personal life but tough in field work. Recently, AMTA (Australian Mobile Telecommunication Association) published a survey in 2008 which was conducted within 2189 individuals in Australia on impact of mobile phone work life balance of Australian workers (Wajcman et al., 2007). They found some interesting things about impact of mobile phone on Australian workers. The key points are as follows, 20% field worker said that its impossible for them to work without mobile phone. 75% field workers feels secure on field job with mobile phone. Two third of the male field worker switch off their mobile phone on weekdays to avoid being disturbed by office work. More than half interviewees agreed that use of mobile phone increased their productivity. Impact of mobile phone on field workers Personal and family life:According toBreu, Hemingway and Ashurst (2005) half of the field workers agreed that use of mobile phones helps them to maintain their personal and family life. Mobile phone allowed them to become in touch with family during field work and they can easily communicate with the family members in emergency and normal cases. In contrast some field workers described that use of mobile phone impact negatively on their work life balance. Some workers found very difficult to balance their family and personal life with work life due to availability of mobile phone. Mental stress:Due toincrease in expectation of availability and instant response to the work related issues during personal time increases the mental stress on field workers which finally result in work life imbalance. 34% field workers said that it is very difficult to isolate them with work on off days due to the mobile phone which sometime increases their mental stress (Breu, Hemingway and Ashurst, 2005). Frustration: According totheEconomic Intelligence Unit survey, receiving calls on weekend and off time make workers frustrate mainly in case of women field workers (Belen, 2009). The author also proposed that women field workers are very specific about their work time and family time. Commitment and loyalty: State service commission NZ (2005) published a report on work life balance where it states that organisation provides various facilities to their workers like mobile phone, internet facility, increment, holiday pays. This kind of rewards and facilities increases the feeling of commitment in workers and it forced workers to responds quickly and even on off time. According to report workers also feel more pressurised due to their commitment and loyalty to the organisation. AMTA (Australian Mobile Telecommunication Association) found some interesting things about impact of mobile phone on Australian workers (Wajcman et al., 2007). The key finding of survey is as follows, 40% workers admitted that mobile increase their work load and 55% respond with neutral effect. More than 50% field workers respond that mobile phone helps their work life balance and very few workers said that negative impact of mobile phone on work life balance. As per the survey 60% male field workers has separate mobile phone for work and private use. 58% female field workers said that work calls on weekdays and off time disturbed them and increase their mental stress. As per the figure 1 and 2, Wajcman et al. (2007) described that around 20% male field workers found job difficult without having mobile phone. 30% male field workers found job very easy without mobile phone and even this percentage increases in female field workers up to 50%. Very few field workers said that their work life balance decrease a lot due to mobile phone. In contrast more than 50% workers said that there is no change in their work life balance. Around 40% field workers agreed that use of mobile phone somewhat increases their work life balance. Mobile phone and work family issues 1) Security of the children Most of the workers care about their childrens while work especially in case of female field workers. According to State service commission NZ (2005) survey 72% workers purchased mobile phone for their children to monitor their action. Mobile phone makes field workers more relax about childrens security on field because they know they can contact their children anytime anywhere (Breu, Hemingway and Ashurst, 2005). 2) In consistently separated couple relationship Field workers who lived consistently away from wife or family regarding job, mobile phone plays pivotal role in maintaining their relationship. In many cases where field workers are physically apart from their partner but with the help of mobile phone they can stay closer. According to the AMTA (Australian Mobile Telecommunication Association) survey 80% female field workers agreed that mobile phone plays very important role in their relationship when they are apart from each other (Wajcman et al., 2007). 3) Family household coordination Lowry Moskos (2005) proposed that mobile phone and new technology can bring better coordination in work and family of the field workers. As per AMTA survey all workers gave some important points on question that, how mobile phone assist family and household coordination? In reply workers said, get-together of family members, picnic planning, sending good and gifts, general information like when they will reach at home are some important things they can manage through mobile phone when they are on work and they can manage their family household coordination (Wajcman et al., 2007). Tethering effect of mobile phone on work life balance 1) Negative effect National Institute of Labour Studies, Australia published a research on tethering effect of mobile phone on work life balance. In this study they interviewed various filed workers depending upon occupation like electrician, estate agents, trade persons and ITC workers (Lowry Moskos, 2005). In this research all field workers explained their personal experience stating that how mobile phone impact their work life balance. Most of the ITC workers and estate agents said that there personal time were occupied due to mobile phone. Estate agents shared their personal experience and said that mobile phone interrupted his home life. For example, their mobile phone rung at midnight or early in the morning regarding property queries. One estate agent admitted that his wife hates his mobile phone when it rings in the night. He also proposed that his small childrens also get disturbed due to mobile phone in the night (Lowry Moskos, 2005). More than six electricians said that they have work based mobile phones and they can be fined on ignoring the work related calls. These penalties may include lost wages, and warnings from managers (Lowry Moskos, 2005). According to National Institute of Labour Studies not only field workers suffered from work related calls in night but their partners also get disturbed. One electrician said that he gets two or three work related calls in the night and he is tolerated to these calls. But his partner felt hard to sleep again after getting disturbed and lack of sleep affecting his job performance (Lowry Moskos, 2005). For all of the surveyed occupational groups mobile phone brings some emotional problems into their personal life. However no one agreed that mobile phone reduces their job performance and productivity. 2) Positive effect National Institute of Labour Studies also found some positive effects of mobile phone according to field workers. Some ITC workers described that they were beneficiated by mobile phone (Lowry Moskos, 2005). Some positive effects described in survey are as follows, Field workers can contact with their family even if they are on work. Some electrician said they can hide behind mobile phone like they can pretend that they are busy in meeting or they are driving a car. According to estate agent they can contact with many clients on mobile phone when it is impossible to meet them personally. All interviewees agreed that they can easily contact with their subordinates and managers while field work.

American Intervention in WWII Essay -- World War II

World War II is generally viewed to be a moral war, or, as Howard Zinn would put it, â€Å"a good war.† This conventional impression of World War II results from American propaganda, along with misinterpretations of related events. Quite the contrary, the United States’ foreign policy, especially during World War II, was driven by imperialist goals rather than humanitarian concern. These foreign interventions are usually justified using political ideologies that advocate the spread of democracy but the United States government fails to act in the interests of the common people in other countries; instead, the US government intervened in foreign countries to protect its own needs and those of its private corporations. In addition, the United States faced competition from other countries, Japan for example, and was naturally pressured into maintaining its superiority internationally. In order to preserve its power, the American government used its ties with Europe to try and amass as much power needed. In the end, this American competition with Japan, American relationship with Europe and the civil injustices within the US prove that this war, as good as it may seem, was motivated by imperialist objectives. American intervention in World War II is generally viewed as a positive act because, as Howard Zinn described, â€Å"It was a war against an enemy of unspeakable evil. Hitler’s Germany was extending totalitarianism, racism, militarism and overt aggressive warfare†; by merely entering the war, the United States gives off an impression of compassion and interest in the welfare of other people. American reaction to Mussolini, for example, demonstrated that, on a rather superficial scale, the United States did in fact attempt to h... ...Pain of WWII Interned Japanese Americans†. BBC. 2009. Web. March 29th 2012. http://www.bbc.co.uk/news/magazine-17080392. Grevin, James. â€Å"History of US Foreign Policy since World War II.† Internationalism. 2004. Web. March 30th 2012. http://en.internationalism.org /ir/113_us_policy.html N/A. â€Å"How did Participation in America’s Wars affect Black Americans?†. American Studies Today Online. 2007. Web. March 28th 2012. http://www.americansc. org.uk/Online/Woodland.htm Office of the Historian. â€Å"The Atlantic Conference and Charter, 1941†. US Department of State. Web. March 30th 2012. http://history.state.gov/milestones/1937-1945/AtlanticConf. Steven. â€Å"World War II: A People’s War?†. Libcom. 2009. Web. March 27th 2012. http://libcom.org/history/world-war-ii-peoples-war-howard-zinn Zinn, Howard. A People’s History of the United States. New York: Harper Collins,.2003.

Environment and Economy of Kuwait :: Geography

Environment and Economy of Kuwait Kuwait is not self-sufficient in agriculture but the country will be in the future. Its production of cereals, vegetables and fruit grown in the oasis of Jahra and scattered smallholdings is not sufficient for the population's needs, due to limitations of water supply, fertile soil, climate and manpower. Much of its food needs to be imported but government investment and the work of the Kuwait Experimental farm have led to improvements whereby existing resources are more efficiently utilized. Kuwait is a small arid desert land of about 6200 square miles. There is virtually no natural source of fresh water. Climatic conditions entail occasional high winds and dust storms, little or no rainfall, and summer temperatures as high as 120Ã ¸F. "Consequently, arable land amounts to less than 9% of total acreage."1 Soil deficiencies and the intense heat and sunlight allow continued cultivation only by expensive underground pipe-fed irrigation or by hydroponics. Ordinary irrigation under these conditions results in gradually increasing soil salinity. this phenomenon has been the cause of the estimated 1% annual decrease in arable land for the region as a whole. Hence, development of traditional agriculture is severely restricted. Kuwaitis are under no illusion that self-sufficiency will take less than 20 to 30 years to attain and even then it cannot include such items as beef and cereals. For Kuwait cereal production is considered too expensive and unnecessary. Self-sufficiency in poultry, vegetables and fruit is a visible goal: already Kuwait produces 60% of the eggs it needs, 40% of the poultry meat and 100% of the tomatoes. The next emphasis is likely to be on dairy farming and animal husbandry to increase the 25% of the required milk supplies that is produced in the country. The Kuwaitis are very conscious of the fact that urban growth and the hunting of animals which used to live in the desert has meant the virtual extinction of wildlife. Kuwait is importing from many countries animals such as cows, chickens and sheep. In view of Kuwait's extremely unpromising natural environment which was made even worse after the Persian Gulf War, the key to all its hopes for self-sufficiency lies in research and experiments. Their experimental farm research farm:Omariya, the Kuwait Institute for Scientific Research and the Kuwait Fund for the Advancement of Sciences are engaged in a variety of projects concerned with the hybridization of plants, animal breeding, the increase of yields in desert conditions, the treatment of brackish water and effluent water, irrigation methods, etc.

Famous Immigrant Entrepreneur from Pakistan in USA Essay

Edible Arrangements is a U. S. -based franchising business that specializes in fresh fruit arrangements, melding the concept of fruit baskets with design inspired by the floral business The company is headed by Tariq Farid, who partnered with his brothers to open the first Edible Arrangements store in Hamden, Connecticut in 1999. After designing the computer systems, training manuals, production and profitability tracking and supply chain management process, they began franchising the concept in 2001. As of 2008, the business had grown to more than 900 stores serving locations in the United States, Canada, Puerto Rico, the United Arab Emirates, Saudi Arabia and the United Kingdom. In March 2008 Edible Arrangements was reported to have annual revenues of $195 million Netsolace Netsolace is a technology company that provides groundbreaking technology solutions for the franchise industry. For franchisors seeking the ultimate control over their businesses, both in terms of relationship management and operational efficiency, Netsolace offers a suite of proven software solutions that enables better monitoring, communications and data management at each stage of the franchise lifecycle. Our comprehensive suite of convenient and flexible web-based applications can be accessed from anywhere. They are designed to support both the franchisor and franchisee business needs and provide real time information for comprehensive data analysis and management reporting. To see how we can help you, please review our site or contact us. We will be happy to answer your questions and demonstrate how our solutions can help your business and its bottom line. Life History Tariq Farid was born near Lahore, Pakistan, in 1969, the oldest of six children of Glulam and Salma Farid. His father immigrated to the United States in the 1970s, working in Connecticut as a machinist. Tariq Farid arrived in the United States with the rest of the family in 1981, when he was 11 years old. As a teenager, Tariq mowed lawns and worked in a McDonald’s restaurant. In 1986, when he was 17, the family bought and began operating a flower shop in East Haven, Connecticut. While working in the family business, which expanded to additional locations, Tariq developed a computerized point of sale system for floral shops, and struck out on his own in 1991 in a business selling computer systems to flower retailers. Tariq launched the first Edible Arrangements ® store in 1999 in East Haven, Connecticut. He was inspired by the convergence of three trends: Americans’ growing consumption of fresh fruit, the robust growth in the specialty food market and the increasing amount of money Americans were spending on gifts. Edible Arrangements ® was named one of America’s fastest-growing privately held businesses in America by Inc. magazine and one of the top franchise systems in Entrepreneur Magazine’s Franchise 500. Tariq has four pending U. S. patents for proprietary fruit-cutting equipment that he designed. Achievements In 2009 Tariq was recognized as Entrepreneur of the Year by the International Franchise Association. IN 2009 Tariq was named the Ernst & Young Entrepreneur of the Year. He spoke at the 3rd Leadership Summit held by the council for the advancement of Muslim Professionals and at the Small Business Summit held by The New York Times. Tariq Farid was born in Pakistan in 1969 and immigrated to the United States at age 11. He grew up in West Haven, Connecticut and became a U. S. citizen in 1986. He developed the Salma K Farid Academy, a non-profit learning and community center, to honor the wishes of his late mother whom he credits as the inspiration for his success, and the Salma K Farid Foundation to provide for those in need Current Capital 700 Million Dollars His Interview Published in New York Time I WAS born in Pakistan and came to the United States in 1981, when I was 11. My grandfather owned a farm in Pakistan and we had been fairly well-to-do. We started at the bottom when we came here. My father found a job as a machinist during the day and worked at McDonald’s and Burger King at night. All five of my siblings pitched in. I delivered newspapers to 300 houses. Instead of putting the paper into the mailbox, I’d deliver it to the door. I got great tips. When I was 13, a flower shop hired me to water the flowers. Soon I was taking care of orders. By 16, I had learned a lot. One day my father found a flower shop for sale in the paper. The owner wanted $6,000. My dad asked me if I could run the shop, and I said sure. We got a cash advance and a loan from a friend. I thought I’d negotiate, and asked the owner what terms he was offering. He looked at me as if to say, â€Å"What can this kid possibly know? † We opened a week before Easter and earned about $50 a day. I stayed open until 7 p. m. , seven days a week, because few other flower shops did. I thought $350 a week was wonderful. Soon, sales doubled, and I was shocked. Five years later, we had three shops and were making close to $1 million a year. I said we needed to make more, about $5,000 a day. My mother asked me if I remembered when I was making $50 a day and she suggested that I relax. I told her that it never really ends, and that I could achieve that goal. It was a lot of work. I didn’t really have a social life. We stayed open on holidays. On my way to high school, I’d drop off my mother at the shop. She spoke no English, so I told her what to do to supervise the two employees. After school I’d make flower arrangements and deliver them myself until I could hire a driver. I attended college part-time, but I started weighing the benefit against what I was making. I decided to put off school, and I never finished. I was so young when I started a career that I blindly jumped into it. Edible Arrangements, which I started in 1999 with my brother, Kamran, goes back to our roots. In Pakistan, my father always brought home tons of fruit for us. When we started the company, we created basic fruit arrangements that included fresh pineapple, strawberries, cantaloupe and more, and later added extras like chocolate and cinnamon toppings. We got 30 orders the first day. We had learned from our flower stores, so this time did everything right. A stranger asked about opening a store, which gave us the idea to franchise them. I knew nothing about the franchise industry, so I contacted an association for the names of experts and found Michael Seid. He gave great advice. I’ve started several other companies. One is Frutation by Edible Arrangements, which includes salads and fruit drinks. They’re sold in Edible Arrangements stores and stand-alone stores. I also started Netsolace, which provides software for the franchise industry. Another, Berry Direct, offers containers, vases and other products to our Edible Arrangements franchisees and other companies. I just started the Farid Capital Corporation; a financing company that helps franchisees buy equipment. When I was starting out, I used to give my mother $50 a week. When I wanted to buy a building for our second Edible Arrangements location, I needed $40,000 more than I had. My mother had saved the money I gave her over the years and handed it back to me. She asked only that I do something in her name someday and give her $20,000 for my sister’s wedding. When my mother passed away in 2000, I started a foundation in her memory. The organization built a hospital in Pakistan for needy people and an Islamic school in the United States.

Isolation and Alienation in Sylvia Plath’s The Bell Jar Essay

In Sylvia Plath’s modern novel, The Bell Jar, the main character Esther isolates and alienates herself throughout the book because she mentally ill. Because her descent into a deep depression is slow and she leads a productive life when the reader first meets her, this descent seems rational to the reader in the beginning. Esther has an artsy soul. She is a writer and dreamer. When she does not make it into the writing program she is hoping for, she feels as though her life starts to lose purpose and we see her unwind. Esther is lucky enough to be spending a month in the summer in New York as a scholarship winning junior editor/ intern for a ladies magazine but she does not enjoy this experience as much as she feels she should. Esther spends her evenings out and about in the glamorous city trying to forget about Buddy Willard, a boy she dated in college who developed tuberculosis. Esther’s feelings of depression begin on this trip as she loses interest in both her work and social life and only worsen with time. Esther begins to realize her feelings of deep discontent are not normal â€Å"I knew something was wrong with me that summer, because all I could think about was the Rosenbergs and how stupid I’d been to buy all those uncomfortable, expensive clothes†¦and how all the little successes I’d totted up so happily at college fizzled to nothing†¦ along Madison Avenue.† (Plath, 1-2) Although Esther understands there is something abnormal about her emotions, it takes her a while to realize how deeply mentally ill she really is. Her peers are all happy and excited to be in New York pursuing their future careers but Esther is unable to share their enthusiasm in any of it. Esther begins avoiding her friends and social situations and retreats further into her own thoughts and emotions. Esther’s depression steadily worsens once she returns home. She is devastated when she is informed she has been rejected from the writing program she planned on attending and is left unsure about what to do with her life. â€Å"But when I took up my pen, my hand made big, jerky letters like those of a child, and the lines sloped down the page from left to right almost diagonally, as if they were loops of string lying on the paper, and someone had come along and blown them askew.† (Plath, 106) Esther starts noticing many odd changes with herself, such as a loss of writing talent and constant thoughts of suicide. She feels she is losing her identity as a writer and therefore her grip on reality. Esther attempts suicide more than once and is dragged to several psychiatrists and mental institutions before landing in a private institution in the capable hands of Dr. Nolan who helps her slowly ascend from her suffocating â€Å"bell jar.† This book gives the reader a look inside what it is like to be severely mentally ill. Esther avoids everyone including those who used to be her best friends and attempts suicide more than once. That is why alienation is the most outstanding theme in this novel.

Instrumental analysis chemistry Study guide

IR sources – consist of inert solid and heated electrically to very high temperatures 1 500-KICK to get a continuum of radiation. Unrest Glower- composed of rare earth oxides (Zero, YEA, and Error) current is passed thru the device so that the device can reach the high temp of 1200-KICK, spectral out in the IR region Global source- silicon carbide rod heated to 1300-KICK Disadvantage to using this is water cooling is required to prevent electrical arching.Incandescent wire sources- tightly wound spiral monochrome wire heated by electrical current to kick IR absorption requirement 1 source of continuous IR radiation 2 IR transducer that's sensitive Mercury Arc Source (Far ‘R) only for Far IR region only has enough radiant power In this region. Quartz Jacketed tube containing Hag vapor pressurized greater than 1 ATM, electricity passed thru this Hag vapor (pressure emits a continuum of radiation In the far IR region. ) Disadvantage and the advantage to this source Is that It only is seed for the Far IR region only and can't be used for any other IR region.Tungsten Filament lamp (Near IR region)- ordinary filament lamp, convenient source for the near IR of 4000-12800 corn-l , Inexpensive but restricted to Near IR region) CO laser source- laser produces a band of radiation in 900-1100 cam -1, can get 100 closely spaced discreet lines, can tune the laser to a specific line. (More expensive) Advantage- radiant power available In each line (gets several orders of magnitude increase) Thermal transducer-response depends on the heating effect of radiation, radiation is absorbed by a small black body and resultant temp rise is monitored, detects temperature changes that is produced.Heat capacity of the absorbing element must be as small as possible if detectable temp change is to be produced, radiant power of the spectrophotometer beam is IOWA-7 to IOWA-9 watts ( only observes a few thousandths of K change in temp) Has to be in a vacuum and shielded from ther mal radiation emitted by nearby objects Beam from the source is chopped at a specific frequency different from extraneous noise outside of it. Try to minimize size and thickness of the absorbing element to concentrate the entire beam of IR radiation on he surface of the absorbing element.Thermocouples- consist of a pair of Junctions for when 2 pieces of metal (Bismuth and Antimony are fused together BTW metals a potential develops is temp dependent at the Junction potential is temp dependent and varies with the change in temp. Junction is often blackened to improve absorbing capacity, also sealed in a vacuum chamber with a window that's transparent to the IR radiation. Can respond to temp difference, and enhance sensitivity by connecting several thermal couples together= thermopile.Ferroelectric transducers- insulators with special thermal and electric properties instructed from single crystalline wafers. Electric field is applied across material and electric popularization takes pl ace. When there is temp change by radiating it w/ IR radiation then the charge distribution is altered, can be detected as current , used on most Fast response times and track in the time domain) FITS Most commonly used region is mid- IR region (670-4000 CM A-I) can use near IR for low met hydrocarbons Far IR region- used inorganic structures and metal organic species.There is no good solvent that is transparent all the way throughout the IR region of possible interest. Water and alcohol are seldom used BC they strongly absorb and attack the alkali metal halides that make up the cell windows. Liar cells tend to be more narrow in width, than those used in I-JPL's Chromatography 2 primary components Mobile phase- transports signal through the column (can be a gas or a liquid or a supercritical liquid) Stationary Phase- immiscible solid that's fixed in place in a column or on a solid surface.The components in a mixture distribute themselves BTW the pm and the SP to have separation to o ccur the species have to separate themselves BTW mobile and stationary. Stronger species interact more with the SP and more slowly with the mobile phase. -differences in mobility cause the sample components to separate into distinct bands or zones Classification of chromo methods 1) Physical means- when the PM and SP are brought into contact with one another (column chromatography SP held in a tube, pm is pushed through w/ pressure. ) Planar Chromatography- SP supported on a flat plate or piece of paper. PM moves thru the SP by capillary action or gravity. Elution of Bands/ Zones on a Chromatography column One of the component B is moving slower than component A BC it is interacting with he SP. Limitations of linear response BTW analyze concentration and TTS 1) Need distinct stretch or bend 2) Linear response 3) Solvent transmittance is constant.Data collected with Chromatography with peaks that correspond to solute that contain 1) Retention time 2) Peak area Retention time – time it takes for the analyze peak to reach the detector (Try) (Tm)- corresponds to the time it takes for the pm to move to the detector. (kill a)- Retention factor used to describe the migration rated of solutes on columns Zone broadening and Column Efficiency- column is more efficient if you have less reddening of peaks Gaussian shape of an ideal chromatography zone; attributed to the random motion of the solute molecules in the chromatographic zones.The size of peaks increases as it moves down the column b/c more time allows spreading to occur. The size of the peak is directly related to the â€Å"residence time†; the time spent in the column and indirectly related to the velocity of the mobile phase. 2 methods of describing column efficiency 1) Plate height (h) 2) Plate count (N) Efficiency of chromatography columns increases with increased plate count and decreasing plate height.Variables affecting Zone broadening ) effect of pm flow rate in general the magnitude of eff ect on column efficiency depends on the length of time the pm is in contact with the SP (depends on flow rate of the pm) 2) Van Demeter plot – efficiency studies by determining the H as a function of PM velocity The smaller the plate height the better the column efficiency (represented on the graph the lowest point on the curve) 3) Linear flow effects zone broadening Theoretical Plate height and Column Variables A) Linear velocity of PM-distance per unit time traveled by the PM ( linear flow rate) B) Diffusion coefficient in PM – rate at which the molecules diffuse across a plane of nit area and the concentration gradient in the direction of diffusion in the PM C) Diffusion coefficient in SP -rate at which the molecules diffuse across a plane of unit area and the concentration gradient in the direction of diffusion in the SP D) of the solutes) E) Retention factor – time spent by the solute in the SP to the time spent in the pm.

New Products Launching

Generation: Bangladesh having monsoon weather most of the time our climate Is hot and burning. So the use of lotion In that climate Is quite Irrelevant. In winter the skin looses the smoothness thus It Is mandatory to use body lotion. But if we try It In summer then it will be a disaster because of sunburn the skin will become dark and shady. But it is necessary to keep the moisture of body in summer also but due to sunburn we can't do it. Togged rid of this problem, Advanced Chemicals Limited (ACE) introduces the body cooling lotion will moisture the body and also keep the skin safe room sunburn.Body cooling lotion uses menthol which keeps the whole body cool and gives energy to the working people to work under heat. Besides that, who are beauty conscious can get the fresh look and moisture skin by using this body cooling lotion. And the most Important thing body cooling lotion also deals with physical side like by using this lotion people can get rid from the problem of sweating d ehydration, Itching, and allergy. 3. Core Values The human core or internal body temperature is normally maintained to quite close tolerances regardless of weather, clothing, bathing, or cosmetics on the skin .Body lolling lotion temporarily affects the temperature of the skin, especially the outermost layer of epidermis. In general, this lotion will balance the temperature by acting as a blanket and possibly by blocking perspiration, which cools the skin. Under conditions of sickness or injury, there may be a malfunction of the body's temperature control system. Like other lotions body cooling lotion is not only responsible for body moisture but also has a twist of menthol which will create a cool refreshing feeling all day long which secure them from sweating and dehydration and Instantly refreshes skin, leaving It feeling fresh and clean.Sun blocks never provide superior protection from the sun. Because we are always reluctant to use lotion in summer because using lotion can dark our skin so body cooling lotion act as a crucial part in summer . People need to feel fresh and calm in this weather. For this reason a perfect cooling body lotion is needed for both man and woman. Besides that body cooling lotion is waterproof, sweat proof and water resistant. The other core values are no harmful chemicals, no allergy, no side effects, and superior quality. 4.Situation Analysis l) Market situation: ACE Is one of the leading antiseptic and personal care product manufacturing many in Bangladesh. As Sac's products are perceived very positively by customers, is body lotion. In the present market, Square does not have any body cooling lotion. Square only have â€Å"cool† body spray which will keep the body cold with the distinctive and masculine fragrance. Moreover, cool is segmented only for male users. So, there will be huge market for female body cooling lotion. On the other side, another competitor Milliner is doing monopolistic and exclusive business in the body lotion market.Because mostly available body lotion manufactured by Milliner â€Å"Baseline†, Dove† and â€Å"Fair and Lovely-body lotion† in the local market. It has been identified that, few years back ACE has been launched soap under both of the segment which are health soap and beauty soap. But they were unable to capture the maximum market share than other companies in both of the segment. The reason was that, they were incapable to compete with the dominant brand Lug under beauty soap category and with Delete and Lifebuoy under health soap category. Furthermore, they were incapable because of their inconsistency in distribution and lack of product uniqueness.That is why, the company has come up with a new idea and they want to munch a new kind of body cooling lotion which will contain both antiseptic quality and beauty care quality. It) Demographic: Consumer needs and wants change with age. Although every class of people are concerned about their skin but young people are more concerned about their skin and beauty. So sometimes it's very crucial for them to use a comfortable product which can protect their skin, increase moisture, and protect sunburn. Body cooling lotion is the perfect solution for them.Dividing a market in different groups based on sex, has long been common for many products like cosmetics. According to gender it s more important to use separate lotion. Body cooling lotion is not same for the male and female. So according to gender body cooling lotion should be used. Another important factor under demographic is age. Product can also differ according to age. A baby cannot use the same lotion which a young and adult people use. So body cooling lotion can also differ according to age. Another factor is personality and life cycle. According to life cycle body cooling lotion is used for those people who are working class.All day they are staying in outside and to feel fresh with addition skin moisture they need to u se the body cooling lotion. Another thing is personality. Classy people always skin conscious, body conscious and they want to see themselves in fresh look. So body cooling lotion is highly acceptable for them. Ill) Geographic: The elements of defining the relevant geographic market include the nature and characteristics of the concerned products, the existence of entry barriers, consumer preferences, and differences among the market shares of undertakings in the neighboring geographic areas.A company's product can extend their name based on customer preferences. If the customer accepts the body cooling lotion, then they can expand their market worldwide. Under geographical segment the ingredient of the product should be safe, customer should highly prefer body cooling lotion and as a result the exit barrier will be low. ‘v) Behavior factors: social factors, personal factors and psychological factors. Cultural factors are coming from the different components related to culture or cultural environment from which the consumer belongs. According to culture body cooling lotion can be acceptable.White collar people who spend their majority of time in work can have the problem of sweating, dehydration, for that reason body cooling lotion is mandatory. From young to adult, male and female every class of people can use body cooling lotion. And now a days women are also participating to work in outside, so according to the scenario the majority portion of people are working in outside by facing sunburn, sweating problem. Thus body cooling lotion can act as a prominent part. Social factors are among the factors influencing consumer behavior significantly.They fall into three categories: reference groups, family and social roles and status. More generally, reference groups are defined as those that provide to the individual some points of comparison more or less direct about his behavior, lifestyle, desires or habits. If the consumer show positive behavior, interes ted to use the body cooling lotion and after using they are use to with it then it is highly acceptable. The family is maybe the most influencing factor for an individual. It forms an environment of colonization in which an individual will evolve, shape his personality, and acquire values.If the family persons are interested to use this lotion then it is highly acceptable. The position of an individual within his family, his work, his country club, his group of friends, etc. All this can be defined in terms of role and social status. After family friends are interested to use it then it can extend their market. Decisions and buying behavior are obviously also influenced by the characteristics of each consumer. A consumer does not buy the same products or services at 20 or 70 years. His lifestyle, values, environment, activities, hobbies and consumer habits evolve throughout his life.So according to consider those requirements it is a challenge for the body cooling lotion whether it is accepted or not. The purchasing power of an individual will have, of course, a decisive influence on his behavior and archiving decisions based on his income and his capital. As body cooling lotion is affordable so every class of people can buy this product. Motivation and perception are most important. If people hear positive word from their friends and family about the lotion then they will highly motivated and perceive in a good way.Then after using the product if they get the positive result then their belief and attitude will be positive and they will buy more which will increase the profitability of the product. 5. Product Offering: In order to establish and run a successful business the company need to properly fine what it is that are offering to the customers. Whether the company offer a product, a service or both, it is imperative to proper define what it is the company do in order to reach the right target audience at the right price.Body cooling lotion offers the cust omer fresh feeling; get rid from sweating and dehydration, instant moisturizer effect, assures smooth and silky soft skin, making the skin look younger, brighter, soft and fresh, sunscreen and ultraviolet rays protection, relieve pain & fatigue the body, to order, remove winds and slimming the body benefits, relieve says without affecting balance of skin, protects collagen tissue and also prevents the occurrence of free radicals and resulting old skin view, availability in different colors to suit every skin tone suitability for all types of skin delicate fragrance smooth texture softens skin naturally ideal for : treating dry skin making a base before applying make-up removing makeup effectively treating sunburns. This lotion penetrates deep into the skin and restores the moisture content and the menthol that are using in the lotion feel the consumer cool in outside also which reduce the warm which reduces inching and allergy. Competitor Analysis: Peoples are getting more concern w ith their skin, beauty and comfort day by day. Now, everyone wants to keep themselves organized and beautiful from their affordability. Hence, with the increasing demand many companies are there to serve the needs in a good manner to satisfy or hold customers. So, when it comes to beauty products there is not only one competitor. There is no product in the market which serves similar values to the customers. The constant growth in the temperature and the intolerable heat in the summer will make this product a buy-buy one. It will outperform, out maneuver and outcast competitors from similar sector.The product will keep its long lasting brand equity and through perpetual innovation it will hold it;s success. Primarily the target market is the urban areas of Bangladesh but eventually it will become a global brand. The target of the brand would be value innovation. Though we have different features but for same product line our Many competitors are there in lotion industry for our ACE Body Cooling Lotion, they are: Square Toiletries Limited: Square Toiletries is one of the largest companies in Toiletries Industry of Bangladesh. They got a good amount of share in this industry. Though, it does not have any body cooling lotion but they have already touched the concept by introducing Cool body spray and it also have a winter based body lotion.Cool Body Spray: Square only have â€Å"cool† body spray which will keep the body cool with the distinctive and masculine fragrance. Moreover, cool is segmented only for male users. So, there will be huge market for female body cooling lotion. Besides that, it does not have any moisturizing features with itself. So, we can have both male and female potentials for our Cooling Body Lotion. Cool Body spray has deodorant features that is already exist in our Cooling Body Lotion. So, in many cases we are ahead enough to compete with Square Cool Body Spray. Merit Revive Moisturizing Lotion: Merit Revive Moisturizing Lotion is especially suited for winter months when skin starts wilting due to lack of moisture.As our market segment is different so it will not be a threat for us. Milliner Bangladesh: We must agree that Milliner is doing monopolistic and exclusive business in the body lotion market. Because mostly available body lotion manufactured by Milliner â€Å"Baseline†, â€Å"Dove† and â€Å"Fair and Lovely-body lotion† in the local market. Baseline Body Lotion: has gained the significant market share in lotion industry. It has several kinds of lotion to meet customer demand. Baseline Cocoa Radiant Baseline All Moisturizing Gel Baseline Essential Healing Lotion Among them Baseline All Moisturizing Gel is designed for Summer and it gives cooling and relief after sunburn. It is a great competitor for us.Fair & lovely Body promises to lighten dark skin and also qualified other features of a lotion. ACE Body Cooling Lotion will not lighten the dark skin as it is not fairness lotion. In summer cost of the people look for some sort of cool environment and comfortable feeling. So, our product will serve their purpose to good extend. Dove is currently offering three kind of body lotion. Essential Nourishment Go Fresh Nourishment Indulgent Nourishment Dove Body Lotion: Dove brought a solution that keeps skin refreshed and nourished all day. It leaves skin thoroughly nourished and revalidated from morning to night and also leaves skin extra soft, extra smooth and extra beautiful.Among these three Go Fresh Nourishment is especially for Summer and it is a competition for us. However, s initially our target is rural people and Dove Go Fresh Nourishment is not that much available in rural area so it is a good point for us. Besides that, with nourishing and moisturizing we also provide the cooling feature. 7. SOOT Analysts: A SOOT analysis is a method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a business or project. A SOOT analysis of the business environment can be performed by organizing the environmental factors as follows: The firm's internal attributes can be classed as strengths and weakness. The external environment presents opportunities and threats.Strengths: Strong brand recognition and high market share. Unique cooling features that is highly demanded among customers. Strong source of collecting raw materials. Have their own superstore for placing the body cooling lotion in the different outlets of SWAP'S. Competitive price. Product for both male and female users. Weakness: It is a new product in the market, so people will feel hesitated to use it. The rate of acceptance will be less. There will be low sales at the beginning with negative profits. The R&D department has to be strong enough to challenge the existing competitors. Opportunity: Participation within steadily growing industry.Ability to decrease the fixed costs as a percentage of an individual sale as volume increase. Approaching rural ma rket Threats: Direct competition in the body lotion market from other brands Convince rural customer is a bit tough compare to urban customer 8. Marketing Objectives: Marketing objectives is what we want to achieve through our marketing activities. Different businesses establish different marketing objectives depending on their our Body Cooling Lotion we have found out the following objectives- Marketing Objectives: 1. Achieve 70% product awareness among the target audience within the first six of operation. 2. Maintain a gross margin of 35% each month. 3. Steadily increase market share every quarter. 4.Develop brand awareness and acceptance, quantifies by a decrease in customer acquisition costs. Financial Objectives: 1. Increase the profit margin by 0. 5% a quarter. 2. Attain constant annual growth of revenue in each year of operation. 3. Develop efficiencies in the delivery of the service through advanced training and workflow analysis. 9. Neurotransmitters The single objective i s to position cooling Lotion as the premier source for sweat free LOL and moisturizer body. The marketing strategy will seek to first develop brand equity, increase customer awareness and build the customer base, establish connections with target markets and work towards building customer loyalty and referrals. Mission Sac's cooling lotion has a mission to create high quality skin care products satisfying needs for their target consumers in summer and to be the leading skin care product distributor and manufacturer in cosmetic industry for summer. 0 Corporate values The brand determined to continue being creative and innovative, to aim for product excellence to meet the demanding standards of quality products and safety at all the times. Customer focus is to understand, listening and giving people what they need and serve the beauty and well-being of our consumers in all cultures throughout the world. 0 Brand promise The brand promises to protect the consumer's skin from the harmful effects of the sun light. It also promises to make you feel cool during the hot summer days. It will take care of your skin and make you feel free to go outside even in the hot days.The brand also promises to give your body a soothing fragrance. 0 Blue Ocean Strategy The product will create a completely new category where the body lotion will make the user feel cool, refreshed, protected from OUR rays and the sun, and will make the user smell better. The product will add value to the customer because s/he can enjoy the utilities of body lotion, deodorant, sun protection cream and talcum powder in a single product. The cost of consumption will be less and customers will enjoy a quality product at value pricing. This novelty product will create a wow factor. Its SSP 40 will protect the skin from UP rays and other harmful effects of the scorching sunlight.It will control the melanin which would refrain the person from getting dark skin (skin burning). There will be a range of options from which the consumer can choose the desired fragrance lotion. The presence of menthol will create a cool and refreshing feeling but the all the product will not be of menthol flavored. The lotion will be dermatological beneficial for the user as well. It will protect the skin from harmful dusts and pollutions. Departure will utilize the four action framework it the following way. 0 The Competitive Edge There are no products in the market which serves similar values to the customers. The constant growth in temperature and the intolerable heat in the summer will make this product a buy-buy one.It will outperform, out maneuver and outcast competitors from similar sector. The product will create long lasting brand equity and through perpetual innovation it will grow as a successful brand. Primarily the target market is the urban areas of Bangladesh but eventually it will become a global brand. The target of the brand would be value innovation. Figure depicting the value innovation is given- Figure: Depicting the value innovation of product 0 Target markets Primary market for the product is middle to upper class working and non-working adult male and female living especially in Dacha. The customers are expected to be that group of people who are concerned about their skin care, outlooks and appearances.Our secondary target consumers are middle to upper class adult male and female living outside of Dacha. 0 HSRP (holistic selling proposition) proposition) we will follow the Holistic Selling Proposition or commonly known as the HSRP. Under this selling proposition all the internal and external factors will be taken under consideration for the positioning, pricing, promoting and placing. The main idea of doing such is to create a AD (5 dimensional) Brand or the Sonogram to have the clear idea about the brand. The dimensions are the sensory stimuli of human being. The AD model for this specific products as follows: Figure: AD Model of a new product The diagram shows that the smell is the most important sensory dimension of the lotion.The touch or sensation feeling is nest to it. The sight or appearance of the lotion is also very important. Taste and sound is irrelevant in case of body lotion. Marketing mix Product: ACE is planning to launch their body cooling lotion for young consumers of Bangladesh between the age of 15 to 30, to tackle the skin problems and help to feel fresh and dehydrated during day time. Price: The launch price for the product will be ranging from the competitors pricing strategies. The price should not be higher or lower than the other competitor's products. Considering the production, advertising and other related variable and fixed cost ACE will set an affordable price to the customers.Place- Our Brand initially plans to have products displayed at various departmental stores, beauty salons, super malls and retailer shops inside and outside of Dacha. It ill also to display at leading pharmacies. As these outlets and loc ation are in ideal spots which will help target potential customers for skin care product. Promotion- We are planning to communicate with our target customers initially through grand launching program with the help of a PR firm so that we get the best attention of all kind of media. After the launching event, we will go for 360 degree media communication with the help of print media, broadcast media, outdoor media, interactive media (internet).We are going to advertise in those national Bangle and Daily newspapers which have high circulations. For magazine ad, we will choose local fashion and beauty magazine. We will advertise in broadcast media with the association of beauty and lifestyles shows. There will be billboards, banners, x- promotional campaign. We will use internet pop-ups as well. Advertising Exhibitions Press / Magazines Internet Pop-ups Beauty Shows Hoardings / Signboards Advertisements in local radios and local channels Advertisements in local newspapers and papers i n various 0 Markets Advertisements in local fashion and beauty magazines Out-door advertising using posters, billboards, neon signs at beauty spas, bridge manners, lamp posts Internet pop-ups etc.Public Relation 0 Sponsoring beauty shows 0 Free make over 0 Target publications 0 Offering free makeovers at beauty shows or outlets 0 At least one success story quarterly in a local beauty magazine to attract the market image and informing readers about new launches if any. Direct Mail & SMS 0 SMS messages 0 Develop mailing list with help of Universities and Colleges 0 SMS messages to be sent to all potential customers with the help of telephone operators. 0 A new attractive brochure should be designed to be mailed to target eligible clients. Sales promotion Special pricing at the time of launch 0 Brochure to be displayed at various Spa's and saloons 0 Attractive prices at the time of launch to attract target customers. 3% discount on makeover at saloons tied up Product Design: For Male C onsumers Cycle: For Female Consumers Product Life Sac's new product cooling body lotion SPLASH will in the introduction stage of product life cycle. It takes time for a new product to survive in the market place competing with other products of competitors. Being in the introduction stage of product life cycle ACE must need to follow the given strategies: a. Inform potential customers bout the product b. Introduce product trials c. Secure distribution in retail outlets Distribution: The new product body cooling lotion can be distributed to the designated dealers of pharmacies and beauty saloon in big cities like Dacha, Chitchatting, Sylphs etc. 14.Integrated Marketing Communication Strategy Integrated Marketing Communication (MIMIC) is the application consistent brand messaging across both traditional Andean-traditional marketing channels and using differentiation's methods to reinforce each other. The deregulated be to successfully accomplish MIMIC to create thematic brand equity. The core concept of MIMIC is to cerebrated equity through achieving ROI. The first step is to create core value and then communicate the value throughway's stories, which the customers have never seen forerunner heard before. Theater three tools of communication. 1. Above the line (TTL) 2. Below the line (BTL) 3.New format The story around the brand promise For the brand communication a unique story would be made portraying the middle class and upper middle class of the society. For a better connection real life real people will be interviewed across the urban areas. Their perils in the hot summer ND how they suffer will be the basis of our story. We will make the electronic media advertises with these typical citizen. The brand ambassadors of our brand will be all the hard working people out there. We will of course relate their experience with the offerings of our Brand. We will show how the hot summer dilemmas of the people will be solved if they use our brand.